| 词条 | 高职高专国际贸易类教材系列：国际商务英语 |
| 释义 | 图书信息出版社: 科学出版社; 第1版 (2011年6月1日) 丛书名: 高职高专国际贸易类教材系列 平装: 169页 开本: 16 ISBN: 9787030312839, 703031283X 条形码: 9787030312839 尺寸: 25.6 x 18 x 0.6 cm 重量: 322 g 内容简介由刘艳主编的《国际商务英语》共分12个单元，主要内容涉及外贸业务 的各个环节，如出口磋商、货款支付、商品包装和检验、国际货物运输、保 险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点 聚焦、练习题等栏目，旨在全面培养学生的商务英语水平、语言知识和业务 能力。 《国际商务英语》适合高职及应用型本科院校国际商务、大学英语、商 务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培 训时参考。 目录Unit One The Circumstances of International Market Part Ⅰ Text: The Globalization of Markets Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Two Business Management Part Ⅰ Text: Business Management in a Global Environment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Three Exporting Goods Part Ⅰ Text: Benefits from Exports Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Four A Business Negotiation Part Ⅰ Text: Business Negotiation in International Trade Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Five Commodity Packaging Part Ⅰ Text: Packing and Marking of Goods Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Six Terms of Payment Part Ⅰ Text: Modes of International Payment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Seven Shipping Documents Part Ⅰ Text: Shipping Documents Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eight Insurance Documents Part Ⅰ Text: General View of Insurance Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Nine Commodity Inspection Part Ⅰ Text: Export and Import Commodity Inspection Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Ten Selling Techniques Part Ⅰ Text: Selling Techniques Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eleven Dealing with Disputing Part Ⅰ Text: Business Disputes Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Twelve E-commerce Part Ⅰ Text: The Magic of E-commerce Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Keys to The Units References |
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