品牌简介

品牌故事

品牌理念

彩妆产品

品牌简介

LORAC是美国的彩妆品牌。美国彩妆师Carol Shaw在美国是众多女星名模御用的人选，因其高超化妆技术，并深刻了解人们最需要哪种彩妆品，于是成立了LORAC这个品牌！许多时尚杂志封面及电影人物彩妆，皆由她负责，可见其备受尊崇的程度！

品牌故事

下面是来自其官方网站的品牌信息（原文）：

With a hairstylist father and a manicurist mother, it's safe to say that LORAC creator Carol Shaw was born into the beauty business. As a teenager, a makeover at a Beverly Hills salon (a graduation present from her aunt) changed not only her look, but her life as well. "I'll never forget how incredible that makeup artist made me feel, I looked and felt like a star!" says Shaw, who left that day realizing her destiny: To be a makeup artist.

有作为发型师指甲的父亲和作为修剪的师母亲,它的安全,说LORAC创造者卡罗尔·肖出生在美丽的生意。作为一名青少年,改造沙龙在比弗利山庄(毕业礼物从她的阿姨)改变不仅她看起来,但她的生活。“我永远不会忘记多么让人难以置信,化妆师让我觉得,我端详了许久,感觉就像一个明星!”肖说,他离去的那天实现她的命运:一位化妆师。

Shaw got her start at a posh L.A. salon frequented by some of Hollywood's most famous faces. Eventually she moved to fashion, working with world famous photographers and models, while racking up a slew of magazine cover credits. Her celebrity clientele grew so devoted, Shaw has been known to book-up a year in advance for the Academy Awards.

肖把她开始在一个高档沙龙经常光顾的洛杉矶好莱坞的一些最著名的面孔。最终她搬到时尚、工作与世界上著名的摄影师和模型,而距离一大堆杂志的封面学分。她的名人客户越来越敬业、肖一向一年book-up事先为奥斯卡金像奖。

Through the years, Shaw noticed that most of her clients had the same major grievances about skincare and makeup as she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn't last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards) was born. The line launched with 10 shades of oil and fragrance-free foundations (which was totally revolutionary back in 1990), and is the perfect example of the natural, effective and easy-to-use products that LORAC would become famous for.

通过多年,肖博士发现她的客户多数有相同的主要不满的护肤品和化妆品对她一样。他们抱怨太多激怒了他们的皮肤产品,感觉和看起来人工,仅仅却没能持续多久。所以萧伯纳开始发展一个系列的产品满足这些标准,用最纯洁的,最可能的成分。三年后,LORAC(这是卡罗尔拼写向后)诞生了。发射线油,使用10阴影基金会(这是完全革命早在1990年),是最好的例子的自然、有效、简单易用的产品,LORAC会成名。

Over the next five years LORAC branched out, developing skin-perfecting powders, luminizing lotions, and the gorgeous seasonal color collections designed from the looks that Carol created on her celebrity clients walking down the Red Carpet- these would soon become a signature of the brand!

在接下来的五年里,发展LORAC分枝——完美肌肤粉末,luminizing乳液,颜色艳丽的季节性设计看来,收藏在她的名人客户卡罗尔创造走在红地毯上——这些很快会成为一个签名的品牌!

As a brand that puts care before color, but sacrifices neither, LORAC's treatment-based makeup is truly unique. From the plant extracts, emollients, skin rejuvenators, and conditioners they pack in their products, to the stuff left out (oil, fragrance, and other harsh ingredients), every LORAC product fulfills Shaw's dream to design makeup that makes you look gorgeous like the stars do—without appearing as if you're wearing much at all.

作为一个品牌,把护理前的颜色,但也不LORAC treatment-based牺牲的化妆是真正独一无二的。从植物提取物、润肤剂、皮肤rejuvenators空调包装,他们的产品,他们离开的东西(石油、香、和其他严酷的成分),每一个LORAC产品实现的梦想妆肖设计,使你看起来像天上的星星而没有出现艳丽,如果你穿着什么都没有。

With skin-savvy formulations that look as good on your face as they do in their bottles, to easy-to-use innovations, like a roll- on blush that stains your cheeks with flushed, natural color, to textures that go on just as pretty with a brush as they do with a fingertip, it's no wonder that LORAC has been a Hollywood favorite for over 15 years. Whether you're walking down the Red Carpet or walking the dog, LORAC makes you look and feel like a star.

与skin-savvy配方,看上去象你的脸好他们在他们的瓶子,易于使用的创新,像一卷,污点——在你的脸颊,脸红冲进来,自然的颜色,纹理,继续用一把刷子一样漂亮,因为他们跟一个手指套,难怪LORAC一直是好莱坞最喜欢的已经超过15年了。无论你是走在红地毯或遛狗,LORAC让你看起来和感觉起来像个明星。

品牌理念

UNDERSTANDING THE LORAC BRAND 了解LORAC品牌

WHAT IS LORAC? 什么是LORAC

LORAC is the Red Carpet Authority.

Unparalleled access to the celebrity world and lifestyle.

Plugged into the latest trends in Hollywood.

LORAC offers the same products that are used on celebrities today.

Inspired by the styles we see taking shape around us - styles we see walking down the runway to the Red Carpet

Innovative, fun and unique products.

LORAC’s prestige products are created and designed by a famous celebrity makeup artist.

Carol Shaw is the premier makeup artist to the stars.

LORAC = Carol spelled backwards. LORAC是红地毯的权威。

空前接触世界和生活方式的名人。

插入的最新趋势在好莱坞。

LORAC提供相同的产品,应用在名人的今天。

激励的风格,我们看到我们周围风格成型——我们看到沿着跑道的红地毯

新颖、有趣、独特的产品。

LORAC信誉产品设计被创造和由一位著名的名人化妆师。

卡罗尔·肖是英超化后妆师的恒星。

LORAC =卡罗尔拼写后退。

WHAT MAKES LORAC DIFFERENT?

LORAC is the only color cosmetics brand that can credibly claim and defend its position as a “Red Carpet Authority.”

A focus on RED CARPET looks and a fresh, gorgeous style (rather than New York catwalks and haute couture fashion).

LORAC creates a wide array of options for women who crave sophisticated innovation. We focus on trends, not fads.

是什么使LORAC不同?

LORAC是唯一的彩妆品牌完全可以理赔,保护其定位为“红地毯的权威。”

一个专注于红地毯和一个新鲜艳丽看起来风格(而不是纽约女装时尚t)。

LORAC创造的一个宽数组的妇女选择渴望创新。我们集中趋势,而不是狂热。

彩妆产品

LORAC单色眼影；blushbronzer duo腮红修容二合一；

LORAC无油珠光亮泽粉饼；

LORAC完美相片彩妆套装；

LORAC眼影腮红蛇皮彩妆盒；

LORAC修容粉；

LORAC限量抽屉腮红；

Lorac Blush超可爱腮红；