| 词条 | 职场商务英语实训教程 |
| 释义 | 基本信息作者：陈凯军^陈跃华^赵迎春(作者) 出版社: 中国水利水电出版社; 第1版 (2011年9月1日) 丛书名: 全国高等职业教育“十二五”规划教材 平装: 133页 正文语种: 英语 开本: 16 ISBN: 9787508488851 条形码: 9787508488851 商品尺寸: 25.6 x 18 x 0.6 cm 商品重量: 200 g 内容简介《职场商务英语实训教程》教材以《职场商务英语》的商务流程为顺序，对每一流程中所涉及的具体商务贸易实务进行详细地分解，对商务实务的操作惯例进行了介绍，并列举了具体的实际操作案例。在内容设计上，本教材根据《职场商务英语》的编排，安排了对应的24个实训项目。在全书每一个实训项目的实训指导中，以模拟的“爱美丽”服装贸易有限公司的成立以及该公司与来自于美国的Nicewear公司和来自斯里兰卡的ABC Tradingc0.，Ltd.公司之间业务往来为线索，全书所有任务的实训说明都是围绕这两个公司而展开。同时，针对每个实训项目，我们提出了实训目标，实训指导和实训任务。使用者在学习之后，可以达到训以致用、学以致用的目的。 本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用，也可作为涉外人员培训教材或商务工作者自学之用。 目录 Unit One Establishment of Your Company Item 1 Naming a Company I. Practice Guides II. Practice Assignments Item 2 Designing a Company Logo I. Practice Guides II. Practice Assignments Item 3 Setting-up the Company Structure I. Practice Guides If. Practice Assignments Item 4 Recruiting and Applying for Sales Representative I. Practice Guides II. Practice Assignments Item 5 Delivering a Company Presentation.. I. Practice Guides II. Practice Assignments Unit Two Development and Reception of Customers Item 6 On the Phone I. Practice Guides II. Practice Assignments Item 7 At the Airport I. Practice Guides II. Pratice Assignments Item 8 Business Dinner and Sightseeing I. Practice Guides II. Practice Assignments Item 9 Business Trip Arrangements I. Practice Guides II. Practice Assignments Unit Three Products Promotion Item 10 Marketing Research I. Practice Guides II. Practice Assignments Item 11 Marketing Plan I. Practice Guides II. Practice Assignments Item 12 Market Targeting I. Practice Guides II. Practice Assignments Item 13 Marketing Strategy I. Practice Guides II. Practice Assignments Item 14 Promotion Activities I. Practice Guides II. Practice Assignments Unit Four Import and Export Practice Item 15 Attending a Trade Fair I. Practice Guides II. Practice Assignments Item 16 Establishing Business Relations I. Practice Guides II. Practice Assignments Item 17 Making an Enquiry I. Practice Guides II. Practice Assignments Item 18 Making an Offer I. Practice Guides II. Practice Assignments Item 19 Making a Counter-offer I. Practice Guides II. Practice Assignments Item 20 Confirming an Order & Signing the Contract I. Practice Guides II. Practice Assignments Item 21 Amending the L/C 1. Practice Guides I1. Practice Assignments Item 22 Arranging Insurance 1. Practice Guides II. Practice Assignments Item 23 Making Delivery I. Practice Guides I1. Practice Assignment Item 24 Lodging and Settling the Claims I. Practice Guides 1I. Practice Assignments Appendix+Brochure Contents References |
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