| 词条 | 现代实用商务英语丛书·商务英语选读 |
| 释义 | 图书信息出版社: 武汉大学出版社; 第2版 (2009年1月1日) 平装: 286页 正文语种: 英语 开本: 16 ISBN: 9787307067721 条形码: 9787307067721 尺寸: 23.4 x 16.6 x 1.2 cm 重量: 399 g 内容简介《商务英语选读》修订注重结合英语经贸专业类学生的特点，在编写设计上重点突出国际商务活动相关的内容，增加专业术语和知识。同时，强调对学生英语基本技能的培养和训练，努力提高学生实际运用英语的能力，培养全面发展复合型国际商务人才。为了适应国际经济形势的变化和满足我国外贸教育发展的需求，此次编者对《商务英语选读》进行了全面的修订和补充，使内容和质量更为充实和完善。 目录Chapter 1 Cross Culture of Business Section Ⅰ Text A Aspects of Culture ( I ) Reading Passage 1, Passage 2 Section Ⅱ Text B Aspects of Culture ( II ) Reading Passage 3, Passage 4 Reading Skill Prereading Chapter 2 Business Etiquette Section Ⅰ Text A Everyday Etiquette for Office Life Reading Passage 1, Passage 2 Section Ⅱ Text B Handshakes Reading Passage 3, Passage 4 Reading Skill Speed Reading Chapter 3 Insurance Section Ⅰ Text A Insurance and Its Functions Reading Passage 1, Passage 2 Section Ⅱ Text B Types of Insurance Coverage Reading Passage 3, Passage 4 Reading Skill Skimming Chapter 4 Global Corporations Section Ⅰ Text A Multinationals Reading Passage 1, Passage 2 Section Ⅱ Text B The Ups and Downs of Sanyo Reading Passage 3, Passage 4 Reading Skill Scanning Chapter 5 Successful Businessmen Section Ⅰ Text A Inspiration and Hard Work Made Me an Entrepreneur Reading Passage 1, Passage 2 Section Ⅱ Text B Malcolm McLean Reading Passage 3, Passage 4 Reading Skill Context Clues Chapter 6 Economy and Business Section Ⅰ Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market Reading Passage 1, Passage 2 Section Ⅱ Text B Pepsi Gets Street Smart Reading Passage 3, Passage 4 Reading Skill Main Idea Chapter 7 Advertisements Section Ⅰ Text A The Advertising Standards Authority: An Advertising Watchdog Reading Passage 1, Passage 2 Section Ⅱ Text B Advertising Reading Passage 3, Passage 4 Reading Skill Stems and Affixes Chapter 8 Internet and E-commerce Section Ⅰ Text A Surfing to Success Reading Passage 1, Passage 2 Section Ⅱ Text B Getting World onto Intemet Train Reading Passage 3, Passage 4 Reading Skill Paragraph Analysis: Reading for Full Understanding Keys to Exercises Vocabulary References |
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