| 词条 | 跨文化交际基础 |
| 释义 | 窦卫霖编著。从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解。 图书信息作者：窦卫霖编著 ISBN：10位[7810788132]13位[9787810788137] 出版社：对外经济贸易大学出版社 出版日期：2007-04 定价：￥35.00元 内容提要《跨文化交际基础》试图最终提高跨文化交际能力。 目录Chapter1IntroductiontoInterculturalCommunication LearningObjectives Warm-upActivities I.DefiningInterculturalCommunication II.TheRapidIncreaseofInterculturalCommunication 1.Improvementsintransportationtechnology 2.Developmentsincommunicationtechnology 3.Changesinmassmigrationpatterns 4.Globalizationoftheworldeconomy III.TheDevelopmentofInterculturalCommunicationStudy 1.ThedevelopmentofinterculturalcommunicationstudyintheU.S. 2.InterculturalcommunicationstudiesinChina IV.TheComplexityinLearningInterculturalCommunication 1.Themultidiseiplinarynatureandelementsofinterculturalcommunicationstudy 2.Potentialproblemsinlearninginterculturalcommunication SummaryoftheChapter KeyTerms Words&Expressions Notes Exercises CaseStudy Chapter2BasicCommunicationTheories LearningObjectives Warm-upActivities I.CommunicationDefined II.NeedsandFunctionsofCommunication 1.Maslow'shierarchyofneeds 2.Functionsofcommunication III.TheClassificationofCommunication IV.TheProcessofCommunication 1.Componentsofcommunication 2.Modelsofcommunication V.TheCharacteristicsofCommunication VI.TheChallengeofEffectiveCommunicationinInterpersonalEncounters SummaryoftheChapter KeyTerms Words&Expressions Notes Exercises CaseStudy Chapter3TheNatureofCulture LearningObjectives Warm-upActivities I.DefinitionsofCulture II.BasicFunctionsandSourceofCulture III.IngredientsofCulture IV.CharacteristicsofCulture V.UnderstandingCulturalDifferences 1.Normaldistributionofpeople'scharacteristics 2.Minimum-maximumsocialdifferences SummaryoftheChapter KeyTerms Words&Expressions Notes Exercises CaseStudy Chapter4CulturalValues LearningObjectives Warm-upActivities IConceptofValues 1.Definitionofvalue 2.Valuesasthecoreofculture 3.Typesofvalues II.PrioritiesofCulturalValues IIIStudyofValues 1.KluckholnandStrodtbeck'svalueorientations 2.Hofstede-Bondvaluedimensions 3.Hall'shigh-andlow-contextorientation SummaryoftheChapter KeyTerms Words&Expressions Notes Exercises CaseStudy Chapter5VerbalCommunication Chapter6NonverbalCommunication Chapter7CulturalDifferencesinEtiquetteandProtocol Chapter8CulturalDifferencesinBusinessNegotiation Chapter9CulturalAdaptationandInterculturalCommunicationCompetence References KeytoExercises ModelTestI ModelTestII AppendixIInterculturalFilms AppendixIIRelatedWebsites 书摘插图： |
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