图书信息

内容简介

目录

图书信息

出版社: 复旦大学出版社; 第1版 (2010年8月1日)

平装: 331页

正文语种: 简体中文, 英语

开本: 16

ISBN: 9787309071795

条形码: 9787309071795

尺寸: 22.6 x 16.6 x 1.4 cm

重量: 440 g

内容简介

《管理学英语》特点：较为详细地介绍了世界管理学史上具有影响力的代表人物及他们的杰出理论，如科学管理之父弗雷德里克·温斯洛·泰勒；近代管理理论之父亨利·法约尔和现代管理之父彼得·德鲁克等。此外，还介绍了一些对管理学作出贡献的著名人物，如乔治·埃尔顿·梅奥；F·J·罗特利斯伯格；哈罗德·孔茨等以及国际跨国公司的cE0和他们的企业等。

较为全面地介绍了管理的定义及其主要功能，如规划、组织、人事安排、领导和控制以及这五方面的管理基本功能在企业运作及市场经营过程中各自所发挥的作用等。

为使学生及企业管理者在学习管理理论、方法及措施时能够提高兴趣和增加视觉效果，《管理学英语》在介绍世界管理学泰斗和企业时配置了相关的图片。通过图文并茂使学习者对管理学巨匠、企业的标识及他们的产品有进一步的感性认识，从而激发他们的学习积极性。

目录

Unit 1 Precursors in Management Theory

Text A: The Origin of Management

Exercises of Text A

Text B : Father of Modem Management Theory

Exercises of Text B

Text C : The Guru of the Gurus

Exercises of Text C

Unit 2 Significance of Management

Text A: What is Management？

Exercises of Text A

Text B : The Principles of Management

Exercises of Text B

Text C: The Strategic Management

Exercises of Text C

Unit 3 The First Function of Management

Text A: Planning

Exercises of Text A

Text B: Strategic Planning

Exercises of Text B

Text C: Strategy Formulation and Implementation

Exercises of Text C

Unit 4 Organizational Design and Culture

Text A: A Formal or Informal Organization

Exercises of Text A

Text B : Organizing

Exercises of Text B

Text C: Functions and Effects of Organizational Culture

Exercises of Text C

Unit 5 The Strategic Role of HRM

Text A: Staffing

Exercises of Text A

Text B: Strategic Human Resource Management

Exercises of Text B

Text C: Global Human Resource Management

Exercises of Text C

Unit 6 Leading and Directing

Text A: Leading

Exercises of Text A

Text B : Directing

Exercises of Text B

Text C: Authority and Power

Exercises of Text C

Unit 7 The Importance of Management Control

Text A: Control

Exercises of Text A

Text B: Controlling Performance

Exercises of Text B

Text C: The Control Process

Exercises of Text C

Unit 8 Organizational Behavior and Managerial Challenges

Text A: Organizational Behavior

Exercises of Text A

Text B: The Key Role of Organizational Culture

Exercises of Text B

Text C: Maslow's Need Hierarchy

Exercises of Text C

Unit 9 The Benefits of a Strategic Approach to Managing

Text A: Strategic Management

Exercises of Text A

Text B: Developing a Strategic Vision

Exercises of Text B

Text C: Strategies for Competing in Globalizing Markets

Exercises of Text C

Unit 10 Global Marketing Management

Text A: Why Study Global Marketing？

Exercises of Text A

Text B : Definition of Global Marketing Management

Exercises of Text B

Text C: Global Marketing Strategies

Exercises of Text C