| 词条 | 现代商务英语综合教程：第1册 |
| 释义 | 图书信息出版社: 中国人民大学出版社; 第1版 (2010年5月1日) 平装: 208页 正文语种: 英语, 简体中文 开本: 16 ISBN: 730011704X, 9787300117041 条形码: 9787300117041 尺寸: 28 x 18.8 x 1.2 cm 重量: 422 g 内容简介《现代商务英语综合教程:第1册》从培养目标上看，商务英语课程的教学目的不仅仅是了解有关领域的基本知识，更重要的是能够灵活运用英语进行有效的商务沟通，处理国际商务中的实际问题。这种变化和概念的更新给商务英语教学在内容和质量上都提出了更高的要求，这是传统的大学英语教学所不能达到的。教育部《关于外语专业面向21世纪本科教育改革的若干意见》中也明确指出：“从根本上来讲，外语是一种技能，一种载体；只有当外语与某一被载体相结合，才能形成专业。过去常见的是外语与文学、外语与语言学的结合。应该看到，即使在社会主义市场经济的条件下，我国高校仍肩负着为国家培养外国语言文学学科领域的研究人员的任务。 目录Chapter 1 Introduction to Business Background Case: Donald Trump Is Back Listening Reading: The Miracle of IKEA Translation Speaking Writing Additional Reading: Stay Hungry. Stay Foolish Chapter 2 Business Recruitment Background Case: Southwest Airlines Recruitment Listening Reading: Nike's E-recruitment Strategy Translation Speaking Writing Additional Reading: Qualities Employers Seek Chapter 3 Business Communication Background Case: Whose Fault？ Listening Reading: Effective Business Communication Translation Speaking Writing Additional Reading: The Great Communicators Chapter 4 Teamwork Backgroudround Case: Peter Smith Builds Up a Company with a Teamwork Culture Listening Reading: Teamwork and Team Building Translation Speaking Writing Additional Reading: The Race Between the Tortoise and the Hare Chapter 5 Business Travel Background Case: As Business Travel Increases, So Do Costs and Headaches Listening Reading: What Does My Business Benefit from Business Travel？ Translation Speaking Writing Additional Reading: Facing Business Challenges at Holiday Inn Worldwide Chapter 6 Business Etiquette Background Case: What's Wrong？ Listening Reading: Good Etiquette Is Good Business Translation Speaking Writing Additional Reading: Business Etiquette Is About People.. Chapter 7 Health and Safety Background Case: Investing in Health and Well-Being Leads to Business Success Listening Reading: Meeting Business Challenges at Johnson & Johnson Translation Speaking Writing Additional Reading: Health and Safety Makes Good Business Sense Chapter 8 Setting Up a Business Background Case: Bill Gates' Mysterious New Company... Listening Reading: Building Your Business... Is Just Like Building a House Translation Speaking Writing Additional Reading: Dreaming Your Way to Success Chapter 9 Products Background Case: Pampers to Expand Product Range, Services in China Listening Reading: P&G's Quest for "Wow" Design Translation Speaking Writing Additional Reading: McDonald's: We're Lovin' It！ Chapter 10 Price Background Case: Price Ceiling to Fuel Food Supply Crisis Listening Reading: The Gas Price Story, Again Translation Speaking Writing Additional Reading: The Price Maker Chapter 11 Markets Background Case: Google Extends Global Search Ad Lead. Listening Reading: Yard Sales in the United States Translation Speaking Writing Additional Reading: Radical Shifts in China's Milk Market Chapter 12 Customers Background Case: Apple Ranks Highest in Business Wireless Smartphone Customer Satisfaction Listening Reading: McDonald's Hidden Customer SECRETS Translation Speaking Writing Additional Reading: Looking After Your A Class Customers |
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