词条 | 商务英语读写教程3 |
释义 | 图书信息出版社: 机械工业出版社; 第1版 (2009年6月1日) 丛书名: 新时代大学商务英语系列教材 平装: 363页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787111255864 条形码: 9787111255864 尺寸: 25 x 19.4 x 2.4 cm 重量: 699 g 内容简介《商务英语读写教程3》是新时代大学商务英语系列教材中的一册,这套教材共14本,包括读写、视听说、写作、口译,涵盖了商务英语的基本主体课程,编著者基于“商务知识+英语能力=核心竞争力”的编写理念,力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富,英语操练有的放矢,凸显了人才培养规格,给这套教材带来了亮点。 目录前言 Unit 1 Introduction to Marketing 0bjectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Dfills Writing Drills Unit 2 Customer Behavior Objectives Listening Readingt Vocabulary Drills GranllTlar FOCUS Speaking Skills Translation Drills Writing Drills Unit 3 Target Marketing Objectives Listening Reading Vocabulary Drills GramlTlar Foells Speaking Skills Ttanslation Drills WritingDrills Unit 4 Branding 0biectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills_ Translation Drills Writing Drills Unit 5 Pricing 0biectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit 6 Advertising Objectives Listening Reading VOCabulary DriUs Grammar FoCUS Speaking Skills Translation Drills Writing Drills Unit 7 Marketing Environment Obectives Listening Reading Vocabulary Drills Gl'ammar Focus Speaking Skills Translation Dnrls Writing Drills Unit 8 Business Strategies Objectives Listening Reading VOCabulary Drills Grammar FoCUS Speaking Skills Translation Drills Writing Drills Unit 9 Competitive Advantage Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drils Writing Drills unit 10 Strategic Alliance Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drills Wriring Drills Unit 11 Merger and Acquisition 0bjectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Wring Drills Unit 12 LOcalization 0bjectives Listening Reading Vocabulary DriUs Grammar Focus Speaking Skills Translation Drills Writing Drills Unit 13 GlobaIization Obiectives Listening Reading Vocabulary Drills Grarlllnar FoCUS Speaking Skills Translation Drills Writing Drills Unit 14 Technology and Digital Revolution Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drills Wring Drills Unit 15 Management Gurus Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills_ Translation Drills Writing Drills Unit 16 Legendary CEOs 0bjectives Listening Reading Vocabulary Drills Grammar Focas Speaking Skills Translation Dmls Writing Drills Appendix 1 Transcripts for Listening Appendix 2 Answer Keys to Text B Appendix 3 Granllnar Focns Appendix 4 Reference Version for Translation Drills Appendix 5 Reference Version for Writing Assignments Appendix 6 Notes |
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