| 词条 | 大学商务英语综合教程：学生用书 |
| 释义 | 图书信息出版社: 清华大学出版社; 第1版 (2009年8月1日) 丛书名: 普通高等教育“十一五”国家级规划教材 平装: 260页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787302198635 条形码: 9787302198635 尺寸: 25.6 x 18.2 x 1 cm 重量: 399 g 内容简介《大学商务英语综合教程:学生用书(2)》为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高，语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计和编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是《大学商务英语综合教程:学生用书(2)》的一大特色。《大学商务英语综合教程:学生用书(2)》适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。 目录Unit One Business Leadership 1 Lead in Reading: When It?s Time to Think Again Business Communication Relevant Extension Unit Two Communication23 Lead in Reading: Employees Want to Hear It “Straight” from the Boss?s Mouth Business Communication Relevant Extension Unit Three Teamwork47 Lead in Reading: Executives Must Pull Together like Rowers in the Boat Race Business Communication Relevant Extension Unit Four Customer Service71 Lead in Reading: Customer Service Champs Business Communication Relevant Extension Unit Five Innovations97 Lead in Reading: Businesses Must Learn to Let Go Business Communication Relevant Extension Unit Six Human Resources123 Lead in Reading: The Search for Talent Business Communication Relevant Extension Unit Seven Business Crisis151 Lead in Reading: Why Good Times Are the Most Dangerous Business Communication Relevant Extension Unit Eight Business Ethics175 Lead in Reading: Integrating Ethics at the Core Business Communication Relevant Extension Unit Nine International Trade199 Lead in Reading: Exports Are Giving the Economy a Surprise Lift Business Communication Relevant Extension Unit Ten Globalization221 Lead in Reading: Emerging Giants Business Communication Relevant Extension 附录1 Glossary247 附录1 Phrases & Expressions257 |
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