1、澳洲鲨

2、BRAND STORY 澳洲鲨-品牌故事

1、澳洲鲨

“澳洲鲨” 这一品牌起源于澳大利亚，澳洲鲨品牌获得FHI男装零售商年奖。随后澳洲鲨推出新一轮强烈有力、激动人心的广告战略 ，席卷了整个欧洲大陆。在英国，它的浪漫洒脱的设计风格尤其受到了略带拘谨的英国人的欢迎。英国OGILVY的香港公司预见到澳洲鲨品牌的潜力，首先将它在香港注册。一年后在伦敦著名的特拉法加广场开设了旗舰店。随后在美国，意大利，澳大利亚等地分别设立了分店，如今，澳洲鲨鱼形象成为风行世界的标志。 因澳洲鲨鱼集团国际有限公司的快速发展。使得“澳洲鲨”品牌标志在中国市场 发生了翻天覆地的壮大，尔后在中国市场各种“澳洲鲨”品牌标志的产品孕育而生。

2、BRAND STORY 澳洲鲨-品牌故事

JARRYYA is bom bruce who benefits greatly in Australia the bay, is dree designing master who the position prevails for a time . Chothing which designs after him noble comfortable, and only measures the body for the imperial aristocrats to have custom-made,hands down is an imperial designer who the same year britain empresses most liked.Therefore at that time the reputation far broadcast about the JARRYYA fact, is famous . JRRYYA besides has the outstanding design idea to the clothing aspect, is in itself also an aristocrat, usuallypays great attention own quality of life, craves especially in his numerous hobbies in the navigation movement . Ln one tiem accompanies the travel with the friend in the navigation ,

the accident met the shark school of fish to trrn the wave to make the wave, had danger of greatly the ship sinking person danger, in the critical time, they discussed in private:

"each person abandons own next to the skin clothing toward the sea, if whose clothing the shark is holding in the mouth , who jumps goes to sea to lead away the shark, preserves the entire ship person's life. finally, the shark was holding ing the mouth the JARRYYA handkerchief, JARRYYA jumped without hesitation, the shark rushed immediately, what is strange the shark has not eaten swallows JARRYYA, but carried him to Australia's sand beach. Afterward, the wave steamship sank, on the ship did not have a survivor. JARRYYA is saved. This kind of shark named "Australian shark" , to feel grateful, is engaged in dress designing enterprise's JARRYYA to take clothing's marking by the bright shark image, and (the Australian shark) named by AO SHOU SHA, cstablished the Australian shark clothing brand. The Australian shark brand clothing pursue fashion and art, recreation and sports, in the design have at the same time the Australian nature, gracefully, with the south Australia simple, the free humanities character and style, the product depth Australiaman about town's favor, therefore the brand popularity fires immediately in the whole world, it may be said theat the whole world is all the rage, and spreads to China gradually A fter the Australian shark brand enters and is stationed in China, The development is rapid, each big urban network rapid development, is one eagerly anticipates the man fashion the clothing brand .

杰利亚（jarryya)先生诞生于澳大利亚的布鲁斯弯，是位盛行一时的服装设计大师。经他设计的服装高贵舒适，且只为皇家贵族量身定制，相传是当年英国女皇最喜爱的一位皇家设计师。所以关于jarryya的事迹当时声名远播，非常出名。jarryya先生除了对服装方面有优秀的设计理念之外，本身也是一位贵族，平时非常注重爱神的生活质量，在他的众多爱好中尤其热衷于航海运动。再一次和朋友结伴旅行的航海中，意外遇到鲨鱼群翻波作浪，大有船沉人危之险，在危急时刻，他们私下商议:"每个人往海里扔下自己的贴身衣物，如果鲨鱼叼着谁的衣物，谁就跳下海去引开鲨鱼，保住全船人的姓名。结果，鲨鱼叼着了jarryya的手巾，jarryya毫不犹豫的跳了下去，鲨鱼立即闯来,但奇怪的是鲨鱼并没有食吞jarryya ,而是把他背到了澳洲的沙滩上。后来，浪大船沉，船上无一幸存者。jarryya得救。此类鲨鱼名为"澳洲鲨" ，为了感恩，从事服装设计的jarryya以鲜明的鲨鱼图像作为服饰的标识,并以 AO SHOU SHA (澳洲鲨) 命名,创立了澳洲鲨服饰品牌.澳洲鲨品牌服饰追求时尚艺术，休闲与运动，设计中兼有澳洲自然、优雅、与南澳洲的纯朴、自由的人文风情，产品深受澳大利亚上流社会人士的青眯，于是品牌知名度即在全球打响，可谓全球风靡，并逐渐传入中国。澳洲鲨品牌进驻中国后，发展迅速，各大城市网络迅猛发展，是一个引领男人时尚的服装品牌。