词条 | 新剑桥商务英语词汇用法 |
释义 | 基本信息作者:(英)马斯卡尔 著 ISBN:10位[7115135134] 13位[9787115135131] 出版社:人民邮电出版社 出版日期:2005-6-1 定价:¥49.00 元 内容提要Business Vocabulary in Use, a new addition to the best selling English Cocabulary in Use titles, is suitable for intermediate and upper intermedtate level learners of business English. Primarily designed as a self-study reference and practice book it can also be used for classroom work. The book covers a wide range of business topics including Jobs, People and Organisations, Production, Marketing, Finance and the Economy and Business Culture. Business skills covered include Meetings, Negotiating and Presentations. 66 easy-to-use units: vocabulary items are presented and explained on lefthand pages with a range of practice exercises on right-hand pages. Presents and explains new words in context and shows learners how to use them. Over to you sections give learners the opportunity to put new language into practice. Contains British and American English. Includes a comprehensive, learner-friendly answer key. Full colour illustrations and photographs. 目录INTRODUCTION JOBS,PEOPLE AND ORGANIZATIONS 1 Work and jobs 2 Ways of working 3 Recruitment and selection 4 Skills and pualifications 5 Pay and benefits 6 People and worklaces 7 The career ladder 8 Problems at work 9 Managers,executives and directors 10 Businesspeople and business leaders 11 Organizations1 12 Organizations2 PRODUCTION 13 Manufactring and services 14 The development process 15 Innovation and invention 16 Making things 17 Materials and suppliers 18 Business philosophies MARKETING 19 Buyers,sellers and the market 20 Markets and competitors 21 Marketing and market orientation 22 Products and brands 23 Price 24 Place 25 Promotion 26 The Internet and e-commerce MONEY 27 Sales and costs 28 Profitability and unprofitability 29 Getting paid 30 Assets,liabilities and the balance sheet …… 前言Who is this book for? Business Vocabulary in Use is designed to help intermediate and upper-intermediate learners of business English improve their business vocabulary. It is for people studying English before they start work and for those already working who need English in their job. Apart from improving your business vocabulary, the book also helps you to develop the language needed for important business communication skills. You can use the book on your own for self-study, or with a teacher in the classroom, one-to-one or in groups. .. |
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百科全书收录4421916条中文百科知识,基本涵盖了大多数领域的百科知识,是一部内容开放、自由的电子版百科全书。