| 词条 | 商务英语沟通 |
| 释义 | 基本信息作者：（英）艾菲德·罗伯茨，（英）菲利普·布鲁斯，黄智颖 编著 ISBN：10位［7309050126］ 13位［9787309050127］ 出版社：复旦大学出版社 出版日期：2006-7-1 定价：￥18.00 元 内容提要本书作者长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析。提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释．有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。 本书以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。 作者简介艾菲德·罗伯茨(EIfed Roberts)，香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境有着独特的见解。 目录Introduction 导言 Chapter One How to Apply for the Ideal Job 如何申请理想的工作 Chapter Two The Resume and the Interview 简历与面试 Chapter Three Spoken Business Communication 口头商务沟通 Chapter Four Communicating with Colleagues and Customers 同事沟通及客户沟通 Chapter Five Written Communications 书面沟通 Chapter Six Business Meetings 商务会议 Chapter Seven Cross-cultural Business Communications 跨文化商务沟通 Chapter Eight Crisis Communications 危机沟通 Chapter Nine Media Communications 媒体沟通 Chapter Ten Business Communications Every Day 商务沟通日日练 Appendices 附录 Appendix One Cocktail Party （鸡尾酒会） Appendix Two The Card Game （名片游戏） Appendix Three Mr， Mrs， Ms， Dr or John （称谓问题） Appendix Four Getting to Know You （第一次会面） Appendix Five Dealing with Dinner （宴会礼仪） Appendix Six Sneaky Phrases （常见隐语） Appendix Seven Karaoke （卡拉OK现象） Appendix Eight It s All a Matter of Face （面子问题） Appendix Nine Be a Chinese Culture Vulture （汲取中国文化） Exercise 1 Pharox Exercise 2 Lawson Hotel Exercise 3 Modern Industrial Exercise 4 Industrial Lubricants Exercise 5 The Right Answers Exercise 6 Talking about Yourself Exercise 7 Interview Techniques Exercise 8 Difficult Issues Exercise 9 Three More Analysts Exercise 10 Your Future Exercise 11 Challenges Exercise 12 Foreign Visitors Exercise 13 Directors Questions Exercise 14 Sales Managers Exercise 15 German Analysts Exercise 16 Positive Points Exercise 17 Telephone Complaint Exercise 18 Kitchen Flag Exercise 19 Ginger Jewellery Exercise 20 Diamond Office Equipment Exercise 21 Mountainside Plastics Exercise 22 Dragons Basketball Exercise 23 Ransing Corporation Exercise 24 Harland Hotel Meeting Exercise 25 Charles Computing Exercise 26 Programme Problems Exercise 27 Conversation Topics Exercise 28 Action Points Exercise 29 Staff Matters Exercise 30 Communicating Internationally Exercise 31 Banking on Success Exercise 32 A Touch of Class Exercise 33 Questions， Questions， Questions Exercise 34 Making Looking Bad Look Good Exercise 35 Winged Services Exercise 36 Harmony and Peace Exercise 37 Good Fortune Airways Exercise 38 Nan Hai Cars Exercise 39 Lunar New Year Parks Exercise 40 The Royal Treatment Exercise 41 Job Opportunity Exercise 42 Getting the Picture Exercise 43 Read the Newspaper Exercise 44 Agenda Items |
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