| 词条 | assignment 6-1 |
| 释义 | This week we start to learn a new passage about advertising. Advertising has become essential to success as high quality in the economy market. I have read eight paragraphs. I found [find] there are many words I do not know the meaning [of them] and I feel frustrate [frustrated]. I used [use] the dictionary to look all them up, then I understand the whole passage. What interests me most in the first paragraph is the grammar such as “many people are believers in their own immunity to advertising” and the last sentence. I can image I can’t write so beautiful sentence before today. What puzzles me most is the sentence “few people admit to being greatly influences by ads”. Why does the author use “being” not “be”? What’s more, I don’t [can’t] understand the sentence “advertising works below the level of conscious awareness” although I know all the words. I don’t agree the explanation to the sentence “ads are designed to have an effect while being laughed at……all but ignored” in the textbook. In the book it means “although ads will be laughed at but no one would ignore them. In my opinion, that means “ads are designed to have an effect while being laughed at except being ignored”. The beginning of article is the introductions [introduction] of the ads. The goal of all advertising in the market economy is to create a demand for specific products or services in order to sustain profits and economy growth. From the forth paragraph, there are something about “claim”. So many ad claims belong to the same kind of false information. The reason for it is that these ad claims are suitable for many products of the same quality, and the products of different brands that are available in the market are almost same. There are two rules in the area of ad. The sixth and [the] seventh paragraph [paragraphs] introducer [introduce] the two rules in detail. In the sixth paragraph here “something other than competing brands” means something that is not in that product category. Given the sophistication of advertising in today’s market economy, it is important that consumers understand how advertising works and the tactics it uses to deceive or to convince them. Part of consumer education involves learning how to “read” ads. In other words, consumers of all ages should not only learn to appreciate the beautiful or the clever aspects of ads, but also realize the deceptive and misleading characteristics. |
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