| 词条 | 新编商务英语综合教程·学生用书 |
| 释义 | 图书信息出版社: 清华大学出版社，北京交通大学出版社; 第1版 (2011年5月1日) 丛书名: 高等学校商务英语系列教材 平装: 380页 正文语种: 英语 开本: 16 ISBN: 7512104502, 9787512104501 条形码: 9787512104501 尺寸: 25.7 x 18.3 x 2 cm 重量: 621 g 内容简介《新编商务英语综合教程?学生用书(第2册)》是“高等学校商务英语系列教材”之一。《新编商务英语综合教程.学生用书》为第2册，共10个单元，每单元由reading i、reading ii和extension三大部分组成，并配有相应的教师用书。 本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。 目录Unit 1 advertisement reading i the money in the message reading ii advertising on the web extension Unit 2 leadership reading i characteristics and traits of effective leaders reading ii the sensational michael dell of dell computer extension Unit 3 information technology reading i what makes silicon valley so successful and unique reading ii a brave new web extension Unit 4 markets reading i flea market reading ii the natural market extension Unit 5 secret to success reading i are you an entrepreneur? reading ii make money by thinking the unthinkable extension Unit 6 competition reading i the invisible fist reading ii morals in the rat race extension Unit 7 investment reading i going for the gold reading ii king of bond extension Unit 8 services reading i cross-cultural views of service quality reading ii beyond expectations extension Unit 9 business ethics reading i ethics and competitiveness - put first things first reading ii bribery - an inevitable evil? extension Unit 10 customers reading i the almighty customer (part i) reading ii the almighty customer (part ii) extension appendix a glossary appendix b idioms & expressions |
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