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词条 新编商务英语综合教程
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图书信息

新编商务英语综合教程

作 者: 谢丹焰 主编

出 版 社: 清华大学出版社有限公司

出版时间: 2009-11-1

开 本: 16开

I S B N : 9787811237399

定价:¥28.00

内容简介

《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。本书为第1册的教师用书,共10个单元,主要内容包括单元教学目标、背景知识、语言点讲解及课后练习答案。

本教程选材新颖,内容丰富,专业面广,实用性强,可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者学习使用。

目录

Unit 1 Business Etiquette

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 2 Shopping

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 3 Companies

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 4 Products

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 5 Promotion

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 6 Job Interviews

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 7 Cultural Diversity

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 8 Managers

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 9 Going Global

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

Unit 10 Retailing

Ⅰ Teaching Objectives

Ⅱ Background Information

Ⅲ Language Focus

Ⅳ Key to Exercises

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