| 词条 | 新编商务英语系列丛书·新编商务英语泛读1 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2004年8月1日) 平装: 261页 正文语种: 简体中文, 英语 开本: 16 ISBN: 7040158116 条形码: 9787040158113 尺寸: 22.4 x 16.6 x 1.2 cm 重量: 322 g 内容简介《新编商务英语泛读(1)》是商务英语系列丛书之一。本丛书的语言材料新颖、地道，文章均选自当代英美报刊杂志以及某些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式，使学生既能提高英语阅读理解能力，又能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。 目录Unit 1 Part A Text TextA Business and Your Life TextB A Pound of Butter Part B Fast Reading Unit 2 Part A Text TextA Marketing Is All Around Us TextB About the Newspaper Part B Fast Reading Unit 3 Part A Text TextA Buying Motives TextB Jim's Service, Inc Part B Fast Reading Unit 4 Part A Text TextA Selling TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer" Part B Fast Reading Unit 5 Part A Text TextA American Business Heroes TextB The Eskimo Widow Part B Fast Reading Unit 6 Part A Text TextA Henry Ford and the American Automobile TextB The Higher Education of the USA Part B Fast Reading Unit 7 Part A Text TextA Types of Business Organizations TextB The Trouble with Being a Tycoon Part B Fast Reading Unit 8 Part A Text TextA Other Types of Business Organizations TextB Woolworth Closing Down Part B Fast Reading Unit 9 Part A Text TextA The Coca-Cola Company'S First Hundred Years（Ⅰ） TextB The Coca―Cola Company'S First Hundred Years（Ⅱ） Part B Fast Reading Unit 10 Part A Text TextA Brand and Brand Names（Ⅰ） TextB Brand and Brand Names（Ⅱ） Part B Fast Reading Test2 Vocabulary Key |
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