| 词条 | 体验商务英语教师用书4 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2005年1月1日) 外文书名: Market Leader Teacher's Resource Book(Upper Intermediate) 平装: 235页 正文语种: 英语 开本: 16 ISBN: 9787040174717 条形码: 9787040174717 尺寸: 27.8 x 20.4 x 1.2 cm 重量: 458 g 作者简介作者：(英国)马斯库尔(Mascull.B.) 改编：《体验商务英语》改编组 内容简介《体验商务英语》系列教材为引进改编教材，原系列教材是非常成熟的商务英语系列教材，改编后可适应我国高校教学的需要。该系列教材语言素材真实，相关教学和学习资源配套完整。共4级，每一级都有学生用书、练习册、教师用书、试题库和录音带，此外配有教学录像，并提供网站支持。另外还编有《国际管理》、《商法》、《银行与金融》和《商务英语语法与用法》。《体验商务英语》系列教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。可作为英语专业商务英语方向基础阶段课程教材，也可作为在职人员进修商务英语高级课程教材或社会培训之用。 目录Notes on units Unit 1 Communication At a glance Business brief Lesson notes Unit 2 International marketing At a glance Business brief Lesson notes Unit 3 Building relationships At a glance Business brief Lesson notes Unit 4 Success At a glance Business brief Lesson notes Unit 5 Job satisfaction At a glance Business brief Lesson notes Unit 6 Rist At a glance Business brief Lesson notes Unit 7 E-commerce At a glance Business brief Lesson notes Revision Unit A Unit 8 Team building At a glance Business brief Lesson notes Unit 9 Raising finance At a glance Business brief Lesson notes Unit 10 Customer service At a glance Business brief Lesson notes Unit 11 Crisis management At a glance Business brief Lesson notes Unit 12 Management styles At a glance Business brief Lesson notes Unit 13 Takeovers and mergers At a glance Business brief Lesson notes Unit 14 The future of business At a glance Business brief Lesson notes Revision Unit B Text bank Teacher's notes Unit 1 Communication Communication with employees Communication with the world at large Unit 2 International marketing Towards a global brand Culteral problems in international marketing Unit 3 Building relationships Employer-employee relationships Relationships between companies:strategic alliances Unit 4 Success What makes product innovations successful? What makes countries successful? Unit 5 Job satisfaction job sharing Job loyalty Unit 6 Risk Computer crime Fraud and corruption Unit 7 e-commerce Difficulties of distribution 1 Difficuities of distribution 2 Unit 8 Team building Team-building techniques 1 Team-building techniques 2 Unit 9 Raising finance Business incubators Venture capital in Europe Unit 10 Customer service Earning customer loyalty Difficult customers Unit 11 Crisis management Crisis of confidence InternaI crises Unit 12 Management styles Styles of corporate leadership Corporate culture and management styles Unit 13 Takeovers and mergers Takeovers across cultures 1 Takeovers across cultures 2 Unit 14 The future of business Will services become more important than manufacturing？ Technological revolutions Text bank answer key Unit 3 Building relationships Networking Unit 4 Success Negotiating Unit 5 Job satisfaction Handling difficult situations Unit6 Risk Reaching agreement Unit 7 E-commerce Presentations Unit 8 Team building Resolving conflict Unit 9 Raising finance Negotiating：tactics Unit 10 Customer service Active Iistening Unit 11 Crisis management Asking and answering difficult questions Unit 12 Management styles Socialising：putting people at ease Unit 13 Takeovers and mergers Summarising in presentations Unit 14 The future of business Telephoning：getting the right information Sudio scripts |
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