| 词条 | 商务英语阅读教程4 |
| 释义 | 图书信息书 名: 商务英语阅读教程4 作 者：叶兴国 出版社： 上海外语教育出版社 ISBN: 9787544622202 出版时间： 2011年9月1日 开本： 16开 定价: 30.00元 内容简介这是“新世纪商务英语专业本科系列教材”之一，丛书是国内首套按照《高等学校商务英语专业本科教学要求》（试行）编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。 图书目录nit 1 Part I Pre-reading Questions Part II Extenslve Reading Text A Sri Lanka Trade Text B Principles of the Trading System Part III Reading Skills Part IV Supplementary Reading: Selected Part of the Doha Agenda Part V Test Yourself Unit 2 Part I Pre-reading Questions Part II Extensive Reading Text A A General Introduction to the World Trade Organization Text B The Uruguay Round Part III Reading Skills Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System Part V Test Yourself Unit 3 Part I Pre-reading Questions Part II Extensive Reading Text A Overview of Economic Integration Text B China and Regional Economic Integration Part III Reading Skills Part IV Supplementary Reading: Regional Economic Integration In China Today Part V Test Yourself Unit 4 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction to International Economic Law Text B International Trade Regulation Part III Reading Skills Part IV Supplementary Reading: Internatonal Commercial Terms Part V Test Yourself Unit 5 Part I Pre-reading Questions Part II Extensive Reading Text A International Marketing and Its Growing Importance Text B Market Part III Reading Skills Part IV Supplementary Reading: One of the Entry StrateOles —— Joint Venture Part V Test Yourself Unit 6 Part I Pre-reading Questions Part II Extensive Reading Text A The Birth of a European Currency: the Euro Text B International Capital Market Part III Reading Skills Part IV Supplementary Reading: Balance of Payments （BOP） Part V Test Yourself Unit 7 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction toInternationa Payments Text B Factoring Part III Reading Skills Part IV Supplementary Reading: O/berpayments Part V Test Yourself Unit 8 Part I Pre-reading！Questlons Part II Extensive Reading Text A Accounting and Double-entry System Text B About International AccounUng Part III Reading Skills Part IV Supplementary Reading: The Most Fundamental Accounting Principle Part V Test Yourself Unit 9 Part I Pre-reading Questions Part II Extensive Reading Text A Advantages of International Lo~jlstlcs Text B About LoglsUcs . Part III Reading Skills Part IV Supplementary Reading: DHL Part V Test Yourself Unit 10 Part I Pre-reading Questions Part II Extensive Reading Text A International Investment Text B Foreign Direct Investment Part III Reading Skills Part IV Supplementary Reading FDI Behavior of MNCS Part V Test Yourself Unit 11 Part I Pre-reading Questions Part II Extenslve Reading Text A To Bow or to Shake Hands？ —— Cultural Differences and Networking Etiquette Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture In Global Business Part III Reading Skills Part IV Supplementary Reading: Doing Business In China Part V Test Yourself Unit 12 Part I Pre-reading Questions Part II Extensive Reading Text A MICE Industry and Its Players Text B Key Factors for Successful Events Part III Reading Skills Part IV Supplementary Reading: Essential Elements of the MICE Market …… |
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