| 词条 | 当代国际商务英语阅读 |
| 释义 | 基本信息书名:当代国际商务英语阅读 ISBN:731304587 作者:孟广君//苗颖| :翁凤翔 出版社:上海交通大学出版社 定价:34 页数:363 出版日期:2007-1-1 版次: 1 开本:16开 简介本书通过阅读，可以提高国际商务英语的语言能力和阅读能力，同时又学到国际商务基本知识。本书共有16章，包括国际商务的主要领域。如国际贸易、国际营销、对外直接投资、世界贸易组织、经济全球化等。每章有背景知识介绍、两篇课文、生词表、详细的课文注释和练习及练习参考答案。 目录Chapter 1 General View of International Business Background Knowledge 1.1 WTO 1.2 Globalization Chapter 2 International Business Law Background Knowledge 2.1 Elements of International Contract 2. 2 International Trade Regulation Chapter 3 Economic Integration Background Knowledge 3.1 The European Union 3. 2 North American Free Trade Agreement (NAFTA) Chapter 4 International Trade Background Knowledge 4. 1 International Commercial Terms 4. 2 Service in International Trade Chapter 5 International Logistics Background Knowledge 5.1 International Supply Chain 5.2 Warehouse and Inventory Control Chapter 6 International Payments Background Knowledge 6.1 Letter of Credit 6.2 Collection Chapter 7 International Finance Background Knowledge 7.1 Foreign Exchange and Its Transactions 7.2 Securities and Stocks Chapter 8 International Marketing Background Knowledge 8. 1 Marketing Research 8. 2 Product Policy - - What Is Product Planning? Chapter 9 International Accounting and Taxation Background Knowledge 9. 1 Accounting Standardization 9.2 International Taxation Chapter 10 International Human Resource Management Background Knowledge 10.1 Managing Managers 10.2 International Labor Relations Chapter 11 Foreign Direct Investment Background Knowledge 11.1 Foreign Direct Investment 11.2 Costs and Benefits of FDI to the Nation-State Chapter 12 International Business Environment Background Knowledge 12. 1 The Technological and Competitive Environment 12. 2 The Global Social and Economic Environment Chapter 13 Culture and International Business Background Knowledge 13.1 Elements of Culture 13.2 Cultural Differences in International Business Chapter 14 E-commerce Background Knowledge 14. 1 What is E-commerce7 14. 2 On-line Auction Business Chapter 15 International Business Organizations Background Knowledge 15.1 International Chamber of Commerce 15.2 International Standard Organization Chapter 16 China''''s International Business Background Knowledge 16.1 China''''s Conditions in International Business 16.2 The Prospect of China''''s International Business Key to Exercises |
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