| 词条 | unit 6.11 |
| 释义 | I am reading Paragraph1 to Paragraph 8 of unit 6 _ advertising campaigns_ in library. It is safe to say that almost anyone wills double the true and false of the advertising while watching TV. In other words, advertiser will balance on the narrow line between truth and falsehood by a careful choice of words in order to improve the attractiveness of their products to consumer. So the ads have been already became the essential parts in our life. When I was reading Paragraph1, I was attracted by one question as soon as quickly, what are depth meanings of “less sophisticated” in this mood. I know the word of sophisticated means “having a good understanding of the way people behave and/or good knowledge of culture and fashion”. For my opinion, “more things you underwent, more sophisticated you own”. In other words, ads were only influence the massed of the people who haven’t been deceived by the advertiser. Why the author using word of “of “ behind on words of “ massed”, it’s represents one type of person. You will have own immunity to ads after you deceived by the ads more than one time. And then consider every ads as a childish, dumb, a bunch of lies. It is obviously that this point of view was a wrong view and can’t accept by other people. In a series of surveys and sales described in a report published in the current issue of the china daily has showed that a well-designed advertising campaign has dramatic effects even if you don’t admit to being greatly influenced by ads. But you are had been already influenced imperceptibly by ads. In Paragraph 3. I was encounter one question when I was reading the first sentence. A person who is easily attacked by the adman’s. What’s type of this person, the author gives us one answer about this problem, unaware of advertising’s influence. But I can’t agree with the point of views put forward from the author. Maybe like this type of person is the one most vulnerable to the adman’s attack, however, it’s can’t represent all, maybe there will also have a person who have a big immunity to advertising among in this person.In Paragraph 4. It is safe to say that almost every advertising claims are mix of truth and falsehood more or less. Therefore, you should to have enough ability to distinguish these two things. Because the purpose of the ads is to tells people where to go to get the product or service, and they doesn’t take care of the quality of the product which were consuming by ours. |
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