词条 | 经贸英语 |
释义 | 经贸英语概念:从语言的社会功能变体来讲,经贸英语是在跨文化国际经贸领域中,主要由生产商、代理商、消费者、投资者等使用的,以进行和完成相关经贸交际活动为目的,在词汇、句法、篇章上具有特定表现形式、表达程式、言语规范及言语规律的,相对稳定的一种功能变体。作为特殊用途英语(English for SpecifiPurposes,ESP),经贸英语(Business English)与其国际经贸交际环境、言语生产者、言语接受者、语体学、语用学、篇章语言学等有密不可分的联系。经贸英语正是在这些联系的基础上显示出其独特的语体特征。 图书信息作/译者:廖国强出版社:高等教育出版社 出版日期:2005年01月 ISBN:9787040161984 [十位:7040161982] 页数:256 重约:0.340KG 定价:¥28.00 内容提要:本书是行业英语系列教材中的一册。本书共15单元,每单元分4大模块:听力、会话、基础知识和综合练习。本书在选材上注重前瞻性,着眼于行业新理念、新方法、新术语的导人;在各单元的设计上突出听说训练,以培养学生用英语进行交际的能力,适应复合型人才培养和对外经贸工作的需要。本书适合大专院校外经、外贸专业的学生和相关从业人员使用。本书另配有录音带。 图书目录:UNIT 1 Trade(贸易) Part 1 Understanding of Trade Part 2 Establishing Trade Relations Part S Rudimentary Knowledge Part 4 Additional Practice UNIT 2 Markets(市场) Part 1 Some Forms of Markets Part 2 Marketing Products or Services Successfully Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 3 Attacting or Making Investment(引资或投资) Part 1 Attracting or Making Investment Part 2 Investment Environment Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 4 Import and Export(进口与出口) Part 1 Import and Export Part 2 Making the Decision to Import or Export Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 5 Technology Transfers(技术转让) Part 1 Benefits of Advanced Technology Part 2 Introducing the Latest Technology to Keep Competitiveness Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 6 Invitation for and Submission of Bids(招标与投标) Part 1 Conditions for Bids Part 2 Consulting About the Bids Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 7 Inquiry and offer(询价与报价) Part 1 General Ideas of Inquiry and Offer Part 2 Dialogues About Inquiry and Offer Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 8 Counter-offer(还盘) Part 1 Understanding of Counter-Offer Part 2 Meeting Each Other Halfway Part 3 Rudimentary Knowledge Part 4 Additional Practice UNIT 9 Accptance and Ordering(接受与订购) UNIT 10 Packing and Shipment(包装与发运) UNIT 11 Insurance(保险) UNIT 12 Agency(代理) UNIT 13 Claims(索赔) UNIT 14 Arbitration(仲裁) UNIT 15 Commercial Documents(商贸单证) Tapescripts key for Reference |
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