国际设计与品牌联盟 (Global Design and Brand Alliance)是在新加坡注册的非营利性社团组织。旨在将国际先进的制造能力与设计品牌资源有机结合，共同实施产品创新、价值创新、自主设计和品牌推广的国际战略。该联盟的口号是：“让世界更时尚，让世界更和谐”。

国际设计与品牌联盟 (Global Design and Brand Alliance)是根据新加坡的社团法令,在新加坡注册的非营利性社团组织（注册号：ROS NO 2084/2007）。不分国籍、不分种族，旨在将国际先进的制造能力与设计品牌资源有机结合，共同实施产品创新、价值创新、自主设计和品牌推广的国际战略，推动自主产品的设计与研发，推动地方品牌和国家品牌的区域化和国际化，为企业赢得更高的市场份额和更大的效益空间。“让世界更时尚，让世界更和谐“是联盟的口号。

Global Design and Brand Alliance is a non-profit organization redistred in Singapore under Singapore’s society regulation (ROS NO 2084/2007). The target is to establish international awareness of win-win cooperation, regardless of their nationality, without distinction to race, shall share and learn from each other with common development It will combine design and manufacturing, merchandise and brand, east and west, wisdom and ability, enterprise and the world, individual and association as a whole. To construct a fashionable and peaceful world through our hands, through our wisdom and through our generosity. The constant aim is: "Let the world be more fashionable! Let the world be more harmonious! "

President (会长)

Dr. Paul Zhang （张保罗 博士）

附：

1、 “国际设计与品牌联盟”创立宣言

2、 Foundation Declaration of"Global Design and Brand Alliance"

附件一、“国际设计与品牌联盟”创立宣言

世界进入了21世纪。我们共同见证了全球经济的快速发展；共同感受了生活富裕后的雀跃欢喜；共同体会了腰板挺直后的高涨自信！

世界进入了21世纪。以自身为参照，我们史无前例的成长了，以世界为坐标，做大做强仍然是我们始终的渴望！

世界进入了21世纪。我们开始不仅仅满足于快速增长的数字，我们开始思考，我们开始梦想，我们开始站在了世界的舞台上，去探索如何“改变世界”, 如何融入国际平台, 对接中西方资源！

与世界经济共成长，成为了我们共同的理想和远见！与世界经济共成长，“中西融合”是历史发展的必然！

外汇汇率改变，外贸利润日低，红海竞争加剧，只有中西融合才能够规避血拼，中西融合才能够发现蓝海！西班牙、英国、美国、日本，他们走过的路程现在历史性地轮到了我们！

与世界经济共成长，自主技术，设计创新是根本！

新产品缺乏自主创新，老产品难以更新换代，设计创新的缺陷，直接制约了企业核心竞争力的塑造。仅依靠低成本走市场发展之路已经到了尽头。如何设计创新，跳过瓶颈，聪明和才智告诉我们:必须站在世界舞台上,与世界上有共同理想的人一起努力!

与世界经济共成长，设计资源，品牌专家是基础！

纵观世界，机会巨大，资源无限！北欧瑞典，高科技设计充沛，芬兰丹麦，家纺皮草设计领先，米兰巴黎，时尚之都，鳌头独占！日韩港台，各领风骚已多年，东方智慧，奋力直追。东西方优势结合，可以创造无限价值！联盟组成，国际合作，利在当代，功在千秋！

在此，我们诚挚地呼吁，全世界的社团、企业和个人当确立国际合作共赢意识，不分国籍，不分种族，互通有无，取长补短，共同发展！制造业、设计业和品牌业联合起来！创立一个属于自己，属于大家，属于世界的大舞台－“国际设计与品牌联盟”，将设计和制造，商品与品牌，东方与西方，智慧与能力，企业与世界，个人与社团有机地结合起来。通过我们的双手，通过我们的智慧，通过我们的胸怀，结合世界一流的设计能力！融入世界一流的制造基础！创造世界一流的国际品牌！建设一个时尚、和平的世界！

我们始终不变的宗旨是：“让世界更时尚！让世界更和谐！”

附件二、Foundation Declaration of"Global Design and Brand Alliance"

The world has entered into 21st century. Together, we witnessed the world's rapid economic development; common feeling of joy brought by wealthy lifestyle; common experience of self-confidence resulted from independence!

The world has entered into 21st century. Referring to our history, we had unprecedented growth. Reference to the world, bigger and stronger have always been our desire!

The world has entered into 21st century. We are not just satisfied with the rapid growth in numbers, we are beginning to think and beginning to dream. We started standing on the world stage, to explore how to "change the world" and how to integrate into an international platform, combined with east and west resources!

It has become our common ideal and vision to grow together with the world’s economy!

"East and West fusion" is the inevitable trend of history to grow together with the world’s economy!

Facing with exchange rate changes, declining foreign trade profits, intensified competition in the red ocean, only the integration of east and west can avoid bloody clashes. With east and west fusion, we can find blue ocean! Spain, the United Kingdom, the United States, Japan have travelled the journey so now a historical turn is on us!

Self-owned technologies, design and innovation are the foundation to grow together with the world’s economy!

The lacking of new product innovation, difficulty to upgrade old products, design and innovation defects are directly restricting the core corporate competitiveness. Relying solely on low-cost, in the road of development, has come to an end. How to achieve design innovation and avoid bottleneck? Intelligence and wisdom tell us: We must stand on the world stage, and the people to have a common idea to work together in the world!

Design resources and branding expertise are the foundation to grow together with the world’s economy!

Looking at the world, there are tremendous opportunities and unlimited resources! Northern Europe and Sweden have plentiful of high-tech designs; Finland and Denmark are leading in home textile and leather designs; Milan Paris, a fashionable city, has practically monopolized! Hong Kong and Taiwan, Japan and South Korea have been market leaders for many years. The Oriental wisdom is struggling to catch up. By combining the advantages of east and west can create enormous values! Foundation of the alliance and international cooperation will benefit the present and future generations.

Hereby, we sincerely appeal to the world community organizations, businesses and individuals to establish international awareness of win-win cooperation, regardless of their nationality, without distinction to race, shall share and learn from each other with common development! The manufacturing industry, design industry and brand industry have to ally to form a large world stage - “International Design and Brand Alliance”, which belongs to ourselves, to all of us and to the world. It will combine design and manufacturing, merchandise and brand, east and west, wisdom and ability, enterprise and the world, individual and association as a whole. We are to combine world-class design capacity, penetrate into world-class manufacturing base, create world-class international brand, and construct a fashionable and peaceful world through our hands, through our wisdom and through our generosity.

Our constant aim is: "Let the world be more fashionable! Let the world be more harmonious! "

President

Dr. Paul Zhang