| 词条 | 国际商务环境 |
| 释义 | 图书信息书名：国际商务环境 作者：窦卫霖 出版社：对外经济贸易大学出版社 出版时间：2009年06月 ISBN：9787811343663 开本：16开 定价：23.00元 内容简介《国际商务环境（英文版）》的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。 作者简介窦卫霖，对外经济贸易大学英语学院商务英语学系教授，硕士生导师，剑桥大学英语学院和美国佛罗里达州农业工业大学商学院访问学者。 主要研究方向为：语言与文化、跨文化交流、跨文化商务交流、商务英语教学等。 主持国家社会哲学科学研究基金项目和教育部人文社会科学研究项目。 在国内外核心刊物上公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。 图书目录Chapter One Background for International Business: An Overview Text: Get Familiar with International Business Words and expressions Key terms Notes Summary of key points Exercises Case study: Ford Motor Company Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade? Minifile Webalert Further reading Chapter Two The External Environment of Business Text: The Business Organization and Its Environment Words and expressions Key terms Notes Summary of key points Exercises Case study: Disney's Strategy in China Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa? Minifile Webalert Further reading Chapter Three The Internal Environment of Business Text: Organization: the Internal Environment Words and expressions Key terms Notes Summary of key points Exercises Case study: Team-Based Structures at Saab Training Systems Point-counterpoint: The Manager: Omnipotent or Symbolic? Minifile Webalert Further reading Chapter Four Political Environment Facing International Business Text: The Changing Political Environment Words and expressions Key terms Notes Summary of key points Exercises Case study: Should Government Be Running the Railways? Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable? Minifile Webalert Further reading Chapter Five Economic Environment Facing International Business Text: The International Economic Environment Words and expressions Key terms Notes Summary of key points Exercises Case study: Chinese Firm's Incentives for Foreign Acquisitions Point-counterpoint: Helping Developing Nations: Aid or Trade? Minifile Webalert Further reading Chapter Six Cultural Environment Facing International Business Text: The Challenge of Crossing Cultural Boundaries Words and expressions Key terms Notes Summary of key points Exercises Case study: How Do You Throw Your "Meishi" Point-counterpoint: Does International Business Lead to Cultural Imperialism? Minifile Webalert Further reading Chapter Seven Social Environment Facing International Business Text: Society and Business Words and expressions Key terms Notes Summary of key points Exercises Case study: B&Q in China Point-counterpoint: Are Clawback Clauses Really a Necessary Evil? Minifile Webalert Further reading Chapter Eight Legal Environment Facing International Business Text: Legal System in International Business Words and expressions Key terms Notes Summary of key points Exercises Case study: Sweatshop Economies Point-counterpoint: Should the America Impose Religion on Secular Law? Minifile Webalert Further reading Chapter Nine Ethical Environment Facing International Business Text: Business Ethics and Corporate Codes Words and expressions Key terms Notes Summary of key points Exercises Case study: Nestle Infant Formula Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business? Minifile Webalert Further reading Chapter Ten Technological Environment Facing International Business Text: Changes in Technological Environment Words and expressions Key terms Notes Summary of key points Exercises Case study: India: A New Tiger Economy? Point-counterpoint: Different Viewpoint on Information Technology Forum Minifile Webalert Further reading Chapter Eleven Global Change and Challenges of the International Environment Text: Global Environment of International Business Words and expressions Key terms Notes Summary of key points Exercises Case study: Can Market Mechanisms Reduce Global Climate Change? ... Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..- Minifile Webalert Further reading …… |
| 随便看 |
|
百科全书收录4421916条中文百科知识，基本涵盖了大多数领域的百科知识，是一部内容开放、自由的电子版百科全书。