| 词条 | 工作中的英语写作 |
| 释义 | 图书信息作 者：菲利普·科林 著，肖丹，刘晓庆译 出 版 社：人民邮电出版社 出版时间：2011-9-1 版 次：1 页 数：376 字 数：415000 印刷时间：2011-9-1 开 本：16开 纸 张：胶版纸 印 次：1 I S B N：9787115260901 包 装：平装 内容简介本书是一本实用的商务写作入门教材，也是有关职业的写作指导用书，旨在帮助学习者掌握和提升工作中写作的主要技能和交流技巧。作为精要版，内容时新、重点突出、精炼扼要、简明实用是其主要特色。 本书分为三篇十章，涵盖了工作中各个领域的写作技能：从受众分析和商业伦理，到日渐复杂的商务文件，再到工作中的演讲和简历的制作等。本书充分体现出了时代性、多样性和国际性。不仅提供了当下最流行的沟通技术——互联网、电子邮件、计算机图 形、演示软件、博客、电子文档等，还从全球市场的角度讲述了如何面向外国读者写作的内容。 本书篇幅适中，理论与实务兼备，简明实用，适合用作商务写作等课程的全英语教学和双语教学教材。作为一般培训教材及自学参考书，本书也是想提高写作技能的职场人士的极佳选择。 目录第1章 开始：写作与你的职业生涯 第2章 工作中的写作过程和协作 第3章 撰写备忘录、传真和电子邮件 第4章 信函写作 第5章 如何求职：简历、求职信和面试 第6章 成功地设计文件和图表 第7章 撰写说明书和规程 第8章 撰写有效的短篇报告和提议书 第9章 认真撰写长篇报告 第10章 成功地在工作中作演讲 英文目录 P A R T I : Backgrounds Chapter 1: Getting Started: Writing and Your Career 1 Writing—An Essential Job Skill 1 Writing for the Global Marketplace 1 See the World Through Their Eyes 2 Use International English 2 Four Keys to Effective Writing 4 Identifying Your Audience 4 Establishing Your Purpose 9 Formulating Your Message 10 Selecting Your Style and Tone 10 Style and Tone Examples 11 Characteristics of Job-Related Writing 12 Providing Practical Information 12 Giving Facts, Not Impressions 13 Providing Visuals to Clarify and Condense Information 13 Giving Accurate Measurements 14 Stating Responsibilities Precisely 15 Persuading and Offering Recommendations 15 Ethical Writing in the Workplace 17 Ten Ethical Requirements on the Job 18 Some Guidelines to Help You Reach Ethical Decisions 18 Ethical Dilemmas 20 Writing Ethically 21 Revision Checklist 23 Exercises 23 Chapter 2: The Writing Process and Collaboration at Work 27 What Writing Is Not and Is 27 What Writing Is Not 27 What Writing Is 28 Researching 28 Planning 29 v HM_Kolin_FM.qxp 2/1/08 1:47 AM Page v 第1章 开始：写作与你的职业生涯 第2章 工作中的写作过程和协作 Drafting 30 Key Questions to Ask as You Draft 33 Guidelines for Successful Drafting 33 Revising 33 Allow Enough Time to Revise 33 Revision Is Rethinking 34 Key Questions to Ask as You Revise 34 A “Before” and “After” Revision 35 Editing 37 Guidelines for Writing Lean and Clear Sentences 37 Guidelines for Cutting Out Unnecessary Words 40 Guidelines for Eliminating Sexist Language 43 Avoiding Other Types of Stereotypical Language 45 Collaboration Is Crucial to the Writing Process 46 Seven Guidelines for Successful Group Writing 48 Sources of Conflict in Group Dynamics and How to Solve Them 49 Collaborating Online 51 Avoiding Problems with Online Collaboration 51 Collaborating via E-Mail 52 Revision Checklist 55 Exercises 56 P A R T I I : Correspondence Chapter 3: Writing Memos, Faxes, and E-Mails 61 What Memos, Faxes, and E-Mails Have in Common 61 Memos 62 Memo Protocol and Company Politics 65 Functions of Memos 65 Memo Format 65 Memo Style and Tone 66 Strategies for Organizing a Memo 67 Organizational Markers 68 Faxes 68 Fax Guidelines 69 E-Mail 69 Business E-Mail Versus Personal E-Mail 69 E-Mails Are Legal Records 72 Guidelines for Using E-Mail 72 E-Mail Compared with Other Business Communications 75 Revision Checklist 78 Exercises 79 vi Contents HM_Kolin_FM.qxp 2/1/08 1:47 AM Page vi HM_第3章 撰写备忘录、传真和电子邮件 Chapter 4: Writing Letters 81 Letters in the Age of the Internet 81 Letter Formats 82 Full Block Format 82 Modified Format 82 Continuing Pages 82 Guidelines on Printing Your Letters 83 Parts of a Letter 83 Date Line 83 Inside Address 83 Salutation 87 Body of the Letter 87 Complimentary Close 87 Signature 88 Enclosure(s) Line 88 Copy Notation 88 Organizing a Standard Business Letter 89 Making a Good Impression on Your Reader 89 Guidelines for Achieving the “You Attitude” 92 Types of Business Letters 94 Inquiry Letters 95 Special Request Letters 95 Sales Letters 97 The Four A’s of Sales Letters 97 Do I Mention Costs? 97 Customer Relations Letters 97 Being Direct or Indirect 99 Follow-Up Letters 101 Complaint Letters 104 Adjustment Letters 108 Collection Letters 114 International Business Correspondence 117 Guidelines for Communicating with International Readers 117 Respecting Readers’ Nationality and Ethnic/Racial Heritage 120 Writing to Readers from a Different Culture: Some Examples 121 Revision Checklist 125 Exercises 126 Chapter 5: How to Get a Job: Résumés, Letters of Application, and Interviews 132 Steps the Employer Takes to Hire 132 Steps to Follow to Get Hired 133 Contents vii HM_Kolin_FM.qxp 2/1/08 1:47 AM Page vii 第4章 信函写作 第5章 如何求职：简历、求职信和面试 Analyzing Your Strengths 133 Looking in the Right Places for a Job 134 Preparing a Résumé 136 What Employers Like to See in a Résumé 137 The Process of Writing Your Résumé 139 Parts of a Résumé 143 Organizing Your Résumé 146 The Online Résumé 148 Formatting an Online Résumé 148 Making Your Online Résumé Search-Engine Ready 150 Testing, Proofing, and Sending Your Online Résumé 151 Cyber-Safing Your Résumé 151 Letters of Application 151 How Application Letters and Résumés Differ 152 Writing the Letter of Application 152 Going to an Interview 158 Preparing for the Interview 159 Questions to Expect 159 What Do I Say About Salary? 160 Ten Interview Dos and Don’ts 161 The Follow-Up Letter 161 Revision Checklist 163 Exercises 163 P A R T I I I : Preparing Documents and Visuals Chapter 6: Designing Successful Documents and Visuals 168 Organizing Information Visually 169 The ABCs of Print Document Design 169 Page Layout 169 Typography 174 Using Color 177 Three Rules of Effective Page Design: A Wrap Up 178 The Purpose of Visuals 178 Choosing Effective Visuals: Some Precautions 179 Inserting and Writing About Visuals: Some Guidelines 181 Two Categories of Visuals 183 Tables 183 Parts of a Table 184 Figures 185 Line Graphs 185 Guidelines for Creating a Graph 186 viii Contents HM_Kolin_FM.qxp 2/1/08 1:47 AM Page viii HM_第6章 成功地设计文件和图表 Charts 187 Circle Charts 187 Bar Charts 189 Organizational Charts 190 Flow Charts 190 Pictographs 193 Photographs 194 Drawings 195 Clip Art 196 Using Visuals Ethically 197 Photos 198 Graphs 198 Bar Charts 198 Pie Charts 201 Drawings 201 Using Appropriate Visuals for International Audiences 201 Revision Checklist 205 Exercises 206 Chapter 7: Writing Instructions and Procedures 210 Instructions and Your Job 210 Why Instructions Are Important 210 Safety 211 Efficiency 211 Convenience 211 The Variety of Instructions: A Brief Overview 211 Assessing and Meeting Your Audience’s Needs 212 Key Questions to Ask About Your Audience 213 The Process of Writing Instructions 214 Plan Your Strategy 214 Do a Trial Run 215 Write and Test Your Draft 215 Revise and Edit 215 Using the Right Style 215 Using Visuals Effectively 217 Guidelines for Using Visuals in Instructions 218 The Five Parts of Instructions 218 Introduction 218 List of Equipment and Materials 219 Steps for Your Instructions 221 Warnings, Cautions, and Notes 223 Conclusion 224 Model of Full Set of Instructions 224 Contents ix HM_Kolin_FM.qxp 2/1/08 1:47 AM Page ix 第7章 撰写说明书和规程 Writing Procedures for Policies and Regulations 232 Some Examples of Procedures to Write 232 Meeting the Needs of Your Marketplace 232 Some Final Advice 235 Revision Checklist 235 Exercises 236 Chapter 8: Writing Effective Short Reports and Proposals 239 Why Short Reports Are Important 239 Types of Short Reports 239 Anticipate How an Audience Will Use Your Report 240 Guidelines for Writing Short Reports 240 Do the Necessary Research 241 Be Objective and Ethical 241 Organize Carefully 241 Use Reader-Centered Headings, Bullets and Numbering, and Visuals 242 Periodic Reports 242 Sales Reports 246 Progress Reports 246 Audience for a Progress Report 246 Frequency of Progress Reports 248 Parts of Progress Reports 248 Trip/Travel Reports 250 Questions Travel Reports Answer 250 Common Types of Travel/Trip Reports 251 Incident Reports 254 When to Submit an Incident Report 254 Parts of an Incident Report 256 Protecting Yourself Legally 257 Writing Successful Proposals 258 Proposals Are Persuasive Plans 258 Proposals Frequently Are Collaborative Efforts 260 |
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