| 词条 | 大学商务英语阅读教程 |
| 释义 | 基本信息作者：沈昂 主编 ISBN：10位［7309046978］ 13位［9787309046977］ 出版社：复旦大学出版社 出版日期：2005-9-1 定价：￥22.00 元 内容提要《大学商务英语阅读教程》精选了英语国家经济与商务类的当代著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。 本书是适用于高等院校商务专业的教材，也可作对外商务从业人员及英语爱好者自学之用。 编辑推荐《大学商务英语阅读教程》系商务英语教材系列之一。 提高阅读能力是当今英语学习的重点，也是英语实践的迫切需求。本教材精选了英语国家经济和商务类的著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。 目录Unit One Finance Intensive Reading Passage1 When Bankers Bets Go Bad Words&Expressions Sentence Explanation Notes Background Information Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 CarlyleGroup's Asian Invasion Words&Expressions Notes Passage2 Why the Dollar Is Blooming Again Words&Expressions Notes Extracurricular Reading Passage1 How Banks Pretty up the Profit Picture Passage2 Thai Stocks:What Goes Up Passage3 Inventing to Order Passage4 It s an Office Party in Hong Kong Reading Skills逻辑篇 Unit Two Hum an Resource Management Intensive Reading Passage1 China s Problem of Labor Words&Expressions Sentence Explanation Notes Background Information Passage2 No Prizes for Runners-up Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 The Inside Story（PartⅠ:The Power of Online HR Management） Words&Expressions Notes Passage2 The Inside Story（PartⅡ:Online Training as an Alternative） Words&Expressions Notes Extracurricular Reading Passage1 Organized Labor Revival（PartⅠ:Are Unions Declining in Europe?） Passage2 Organized Labor Revival（PartⅡ:Union Revival，True or Not?） Passage3 Case Study:Is There a Nice Way to Fire Your Employees? Passage4 Hold that Body Count! Reading Skills快速阅读篇 Unit Three Marketing Intensive Reading Passage1 Celebrity Endorsements as a Strategy Words&Expressions Sentence Explanation Notes Background Information Passage2 Challenges in Global Advertising and Promotion Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 Advertisement Words&Expressions Notes Passage2 Marketing to Latinos and African Americans Words&Expressions Notes Extracurricular Reading Passage1 Advertising on the Web:Companies Grab the BrassRing Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures: TheRise ofCorporate Branding Passage3 Offering Guarantees to Promote Sales Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool Reading Skills长难句分析篇 Unit Four Management Unit Five Trade Unit Six Global Economy 附录:常用商务英语词汇表 参考文献 |
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