| 词条 | 新编商务英语精读4 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2006年2月1日) 丛书名: 新编商务英语系列丛书 平装: 400页 正文语种: 英语 开本: 16 ISBN: 9787040188585 条形码: 9787040188585 尺寸: 22.8 x 17.6 x 2.6 cm 重量: 540 g 内容简介《新编商务英语精读（4）》为“新编商务英语系列丛书”之一。《新编商务英语精读4(学生用书)》共10个单元，每单元由阅读I（ReadingI）、阅读II（ReadingⅡ）以及扩展性练习（Extended Activities）组成。《新编商务英语精读4(学生用书)》旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。《新编商务英语精读4(学生用书)》另配录音磁带。 目录Unit 1 Advertisement Reading I Advertising ReadingⅡThe Mixed Blessing of Advertising Technology Extended Activities Function and Structure：Persuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing Additional Vocabulary Business VvbrJd Humor time Unit 2 Business Communication Reading I How to Write Magnetic Sales Letters ReadingⅡ Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure：Expressions at the Post Office PracticaJ Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(万) AdditionaJ Vocabulary Business World Humor time Unit 3 Organizational Culture Reading I The Organizational Culture and the Discourse Community ReadingⅡHonda of America Extended Activities Function and Structure：Expressing Curiosity&Asking for Jnformation Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor time Unit 4 Family Reading I Magic of a Full Moon Reading 11 The“New Father”——No Real Role Reversal Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor time Unit 5 Sightseeing Reading I Big Fun Reading 11 Follow Summer Waterfalls Extended Activities Function and Structure：Expressions for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business Wodd- HIJmor time Unit 6 Public Relations Reading I Public Relations Reading 11 A General Introduction to Public Relations Extended Activities Function and Structure：Expressions at a HoteJ Practical Reading：HoteJ Brochures Basic Writing：Telephone Messages AdditionaJ Vocabulary Business World Humor Time Unit 7 Modern Office Reading I The Modern Office ReadingⅡ Rule Number One：Clear That Desk Extended Activities Function and Structure：Receiving Guests Practica Reading：the Communicative Processes Basic Writing：Notes Additionaf Vocabulary Business World Flumor Time Unit 8 Production Reading I New Process Designs ReadingⅡThe Two Basic Methods of Production Extended Activities Function and Structure：Describing Products PracticaJ Reading：Production Activities Basic Writing：Memos AdditionaJ Vocabulary Business World Humor Time Unit 9 Automobiles Reading I Cars：On a Road to Nowhere ReadingⅡ Merging Hand—made Craftsmanship with World—class Manufacturing Extended Activities Function and Structure：Travef by Car PracticaJ Reading：Car Ads Basic Writing：E-mails AdditionaJ Vocabulary Business World Humor Time Unit 10 Insurance Reading I Types of Insurance Reading 11 Basic Insurance Concepts Extended Activities Function and Structure：Conversational Strategies PracticaJ Reading：Jnsurance Fbrm Basic Writing：Fax AdditionaI Vocabulary Business World Humor Time |
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