| 词条 | 现代商务英语阅读教程 |
| 释义 | 图书信息书 名: 现代商务英语阅读教程作 者：HakanJohnYasav 出版社： 天津大学出版社 出版时间： 2011年7月1日 ISBN: 9787561839553 开本： 16开 定价: 28.00元 内容简介《现代商务英语阅读教程(上册)》以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写，坚持“应用为主，够用为度”的编写原则，突出体现系统性、针对性和实用性。本套教材由上、下两册组成，本册为上册，以外贸操作流程的商务理论与实践为主，由12个单元组成，内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。《现代商务英语阅读教程(上册)》适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用，也可作为其他专业英语爱好者的自学参考资料。 作者简介编者：李永宁 李全福 合著者：（美国）Hakan John Yasav 图书目录Unit One Business Etiquette Part One Theory Text A Public Relations —— Business Etiquette Text B Corporate Girl Giving Part Two Practice Part Three Supplement Etiquette in Different Countries Unit Two Business Meetings Part One Theory Text A Business Meetings That Matter —— It's Possible! Text B A Typical Business Meeting Part Two Practice Part Three Supplement Ice Breakers Unit Three Business Relationships Part One Theory Text A How to Establish Business Relationships Online Text B Building a Successful Business Relationship in Japan Part Two Practice Part Three Supplement How to Build Relationships for Business Success Unit Four Enquiries and Quotations Part one Theory Text A Theories on Enquiries and Quotations Text B Case Study: Enquiry Part Two Practice Part Three Supplement Group Quality Manager Cambridge Base Unit Five Purchase Order an Text A Purchase Order Text B Case Study:Covering Business Letter Regarding Purchase Order Part Two Practice Part Three Supplement Marketing Plan Unit Six Terms of Payment Part One Theory Text A Terms of Payment Text B Introduction to Letter of Credit Part Two Practice Part Three Supplement THE ROYAL BANK OF CANADA Unit Seven Insurance Part One Theory Text A Standard Cargo Insurance —— Three Basic Policies Text B Marine Cargo Insurance for Commercial Exports Part Two Practice Part Three Supplement Why Do Traders Need Cargo Insurance? Unit Eight Packaging Part One Theory Text A Packaging and Labeling Text B Export Packaging and the Environment Part Two Practice Part Three Supplement Australia Proposes Tough Cigarette Packaging Rules Unit Nine Shipment Part One Theory Text A Importing Goods —— Understanding Shipping Terminology Text B Sugar Shipping Documentation Part Two Practice Part Three Supplement Cargo Transportation Unit Ten Business Contracts Part One Theory Text A Trade Contracts Text B Eight Sources of Power in a Sales Negotiation Part Two Practice Part Three Supplement Sales Contracts …… Unit Eleven Letter of Credit Unit Twelve Claims and Arbitration |
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