图书信息

内容简介

目录

图书信息

出版社: 大连理工大学出版社; 第3版 (2008年6月1日)

外文书名: Century Business English

丛书名: 普通高等教育“十一五”国家级规划教材（高职高专教育）

平装: 117页

正文语种: 简体中文, 英语

开本: 16

ISBN: 9787561135068

条形码: 9787561135068

尺寸: 25.2 x 18 x 1 cm

重量: 299 g

内容简介

《世纪商务英语:听说教程4(第2版)》按照每单元两个教学课时设计，各校使用时可根据具体情况灵活掌握。《世纪商务英语:听说教程4(第2版)》共分12个单元，各自围绕一个主题展开，主要涉及宾馆接待、贸易博览会、广告、物流、零售业、连锁经营、电子商务、公共关系、企业文化、服务业、保险和投资等新兴领域。第一部分Listening Comprehension包括两个对话，一篇短文：第二部分Fun Break有故事、诗歌、笑话、歌曲、电影录音剪辑等：第三部分Additional Listening包括一篇短文：第四部分Oral Practice形式多样，便于操作，能让师生有效地进行互动。在Unit6和Unit12后各有一个Test，测试内容既反映了所学过的相关主题，又兼顾了技能训练，便于学生进行自测，了解自己的学习情况。

目录

Unit1 Hospitality

1. To get familiar with the special terms in hospitality industry.

2. To learn to solve some problems in hotels.

3. To get to know how to work in a hotel.

Unit2 Trade Fairs

1. To get familiar with the special terms about trade fairs.

2. To be able to arrange a booth.

3. To learn the correct manners at a trade fair.

Unit3 Advertising

1. To acquire the basic knowledge of advertising.

2. To know how to communicate with advertising designers.

Unit4 Logistics

1. Toget familiar with the terms of logistics.

2. To be able to discuss the modes of transportation.

3. To be able to talk about different means of packing and their respective advantages.

Unit5 Retailing

1. To get the basic knowledge of retailing business.

2. To know about the current formats of retailing.

3. To learn the secrets to the success of retailing business.

Unit6 Franchising

Unit7 E-Commerce

Unit8 Public Relations

Unit9 Corporate Culture

Unit10 Services

Unit11 Insurance

Unit12 Investment