| 词条 | 商务英语综合教程3 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2009年2月1日) 外文书名: Business English a Comprehensive Course 丛书名: 全国高等院校商务英语精品教材 平装: 356页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787040257687 条形码: 9787040257687 尺寸: 23.8 x 18 x 2 cm 重量: 581 g 内容简介《商务英语综合教程3》共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(Intensive Reading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(Extensive Reading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业；其中第三篇课文后面设有对文章结构的分析、内容摘要等作业，为写作做准备；在商科单元里，第三篇课文主要是商务应用文体或案例分析，帮助学生了解这些文体和案例分析的规范，为商科课程做些准备。 《商务英语综合教程》（1-4）为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。《商务英语综合教程3》为《商务英语综合教程》的第三册。 目录Unit 1 Civilizations Warm-up Activities Listening & Speaking Intensive Reading What Characterizes Civilizations? Extensive Reading The Rise of Civilizations Reading & Writing Civilizations in Mesopotamia and Egypt Unit 2 Myths and Legends Warm-up Activities Listening & Speaking Intensive Reading What Is Mythology? Extensive Reading Chinese Creation Mythology Reading & Writing Jupiter's Love Towards Europa Unit 3 Intercultural Communication Warm-up Activities Listening & Speaking Intensive Reading Managerial Caricatures Extensive Reading Cultural Clash at Pharmacia and Upjohn Reading & Writing Intercultural Understanding Unit 4 Sex Education Warm-up Activities Listening & Speaking Intensive Reading What to Tell the Kids About Sex Extensive Reading Survivor's Story Reading & Writing No Sex or Safe Sex Unit 5 Gender Differences Warm-up Activities Listening & Speaking Intensive Reading Gender Role Behaviors and Attitudes Extensive Reading Women Are Just Better Reading & Writing Wal-Mart's Gender Gap Unit 6 Pooulation and Resources Warm-up Activities Listening & Speaking Intensive Reading Population, Environment, and Resources Extensive Reading The Population Dilemma Reading & Writing Population, Consumption, and Resources Unit 7 Social Security Warm-up Activities Listening & Speaking Intensive Reading Has Social Security Become Irrelevant? Extensive Reading Welfare Reading & Writing Underlying Problems with Social Security Unit 8 International Trade Warm-up Activities Listening & Speaking Intensive Reading Free Trade and Protectionism Extensive Reading A Year Without "Made in China" Reading & Writing China, U.S. Complement Each Other in Trade Unit 9 Business Communication Warm-up Activities Listening & Speaking Intensive Reading Only Communicate: Thoroughly Modern Corporations Know No Borders Extensive Reading Nonverbal Communication in International Business Reading & Writing Persuasive Communication in Business Unit 10 Marketing Warm-up Activities Listening & Speaking Intensive Reading China's Supermarkets Present Export Opportunity Extensive Reading The Real Story of New Coke Reading & Writing DHL Worldwide Express Unit 11 Human Resource Management Warm-up Activities Listening & Speaking Intensive Reading HR and the Economics Challenge Extensive Reading Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures" Reading & Writing Job Application Cover Letters and Resume Unit 12 E-commerce Warm-up Activities Listening & Speaking Intensive Reading Understanding E-commerce: Its Definition and Impact Extensive Reading E-commerce in China: A Personal Perspective Reading & Writing Time to Deploy E-business Words & Expressions |
| 随便看 |
百科全书收录4421916条中文百科知识，基本涵盖了大多数领域的百科知识，是一部内容开放、自由的电子版百科全书。