词条 | 商务英语实训教程 |
释义 | 图书信息?? 书 名: 商务英语实训教程(高职类)?作 者:蒋景东,李辉 出版社: 机械工业出版社出版时间: 2011-04-07ISBN: 9787111335368开本: 16开定价: 25.00元 本书配有电子课件 内容简介?? 本书是浙江省省级精品课程“高职实用英语”的配套教材。教材内容以商务流程为主线,并有选择地吸收了不少最新研究成果,努力反映了高职商务英语教学实践和高职教育教学改革的新趋势。 本书以应用为导向,体现了知识学习和技能训练兼顾的原则,突出实践技能操作。全书分为社交英语、商务招待、会议组织安排、员工招聘、公司介绍、国际贸易、银行业务和商务报告等8个项目,包含36个任务。每个实训项目均按知识点进行设计,根据具体内容又分为若干个任务。全书条理清楚,内容明确,步骤清?,评定标准客观、具体,突出了培养 “英语+商务+实践+文化”的复合型人才的特色。同时,本书在使用过程中更易于老师指导学生进行实训操作,也易于学生通过实训提高在职场的语言沟通技能。 本书既可作为高职高专商务英语专业的教材,也可供商务英语类的培训、自学使用,如果结合《商务英语理论与实务》使用,信息容量会更大。 章节目录??前言 Project 1 English of Social Intercourse Task 1 Business Introduction Task 2 Business Calls Project 2 Business Entertainment Task 1 Business Appointments and Banquets Task 2 Hotel Accommodation Task 3 Visiting Trade Fairs, Show Rooms and Factories Project 3 Conference Organization and Arrangement Task 1 Designing Conference Invitation Letters Task 2 Introduction of Conference Task 3 Conference Agenda Task 4 Introducing Distinguished Guests Task 5 Conference Service Project 4 Recruitment Task 1 Making Resumes Task 2 Interview Task 3 Employee Contracts Task 4 Job Descriptions and Titles Task 5 Job Responsibilities Project 5 Introduction of a Company Task 1 Describing Company?s Organizational Structure Task 2 Introducing the Functions of Products Task 3 Advertisements Task 4 Introduction of Technical Features of Products Task 5 Product Presentation Task 6 Expressions of Product Promotion Project 6 International Trade Task 1 Establishing Business Relations Task 2 Credit Investigation Task 3 Making a Negotiation Plan Task 4 Skills of Concessions in Business Negotiation of Price Task 5 Enquiry and Reply Task 6 Offer, Counter?offer and Acceptance Task 7 Order and Acknowledgement Task 8 Terms of Payment Task 9 Contract, Discount and Commission Task 10 Packing and Shipment Task 11 Insurance Task 12 Agency and Inspection Task 13 Claims and Arbitration Project 7 Banking Project 8 Business Report 附录 附录1 商务交往中应避免的话题 附录2 银行业务部门名称英汉对照 附录3 常用行政职位用语 附录4 常用合同词汇 附录5 商务英语实训练习 参考文献 |
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