图书信息

作者简介

内容简介

目录

图书信息

出版社: 国防工业出版社; 第1版 (2010年1月1日)

平装: 288页

正文语种: 简体中文, 英语

开本: 32

ISBN: 9787118065770

条形码: 9787118065770

尺寸: 21 x 14.6 x 2.4 cm

重量: 340 g

作者简介

编者：盛丹丹 合著者：(美国)Alejandro Taylor (英国)David Joseph

内容简介

《商务英语步步赢:万用句典赢天下》分为7章59个单元300多个情景小标题，系统地展示商务接待、市场营销、有关展会、对外贸易、商务谈判、商务会议、人力资源等场合使用的各种语句，方便大家随查随用。《商务英语步步赢:万用句典赢天下》是此套书的“线”，通过经纬交错的“线”精心编织成“网”，可将商务场景下所有可能会遇到的实战经典句“一网打尽”！

目录

Chapter 1 Business Reception 商务接待

Unit 1 Picking Up the Client at the Airport机场接人/001

Unit 2 Accommodating the Client安排住所/006

Unit 3 Factory Tours参观工厂/009

Unit 4 Entertaining the Client款待客户/013

Unit 5 Presenting Gift礼尚往来/018

Unit 6 Seeing Off the Client送别客户/020

Chapter 2 Business Marketing 市场营销

Unit 1 Market Research市场调研/022

Unit 2 Advertising and Promotion广告宣传/025

Unit 3 Product Launch产品发布/031

Unit 4 Promoting Sales产品促销/034

Unit 5 After-Sale Service售后服务/041

Unit 6 Sale and Distribution销售情况/045

Chapter 3 About Exhibition 有关展会

Unit 1 Planning an Exhibition会展筹划/047

Unit 2 Preparation for Exhibition展前准备/049

Unit 3 Reception at the Hall展台接待/057

Unit 4 After the Show展后事宜/063

Unit 5 Attending the Trade Show参加外展/067

Chapter 4 Foreign Trade 对外贸易

Unit 1 Establishing Business Relations建立商贸关系/069

Unit 2 Calling for Bids and Tenders招标与投标/074

Unit 3 Inquiry，Quotation and Counter-Offer询盘、报盘和还盘/079

Unit 4 Order and Delivery订购与交货/084

Unit 5 Logistics and Transportation物流运输/091

Unit 6 Barter Trades易货贸易/094

Unit 7 Compensation Trade补偿贸易/096

Unit 8 Processing Trade加工贸易/102

Unit 9 Trade Mark，Copyright and Patent商标、版权和专利/105

Unit 10 Letter of Credit信用证/110

Unit 11 Credit and Financing信贷与融资/115

Unit 12 Customs Entries and Duties海关申报及关税/120

Unit 13 Import and Export进口与出口/125

Chapter 5 Business Negotiation 商务谈判

Unit 1 Price价格/129

Unit 2 Quality and Quantity质量和数量/135

Unit 3 Commission佣金/138

Unit 4 Packing包装/142

Unit 5 Agency代理/147

Unit 6 Insurance保险/152

Unit 7 Shipment装运/156

Unit 8 Payment支付/162

Unit 9 Technology Transfer技术转让/166

Unit 10 Contract Terms合同条款/172

Unit 11 Establishing Joint Venture合资企业/180

Unit 12 Claims索赔/185

Unit 13 Arbitration仲裁/192

Unit 14 Inspection商品检验/199

Chapter 6 Conference and Meeting 商务会议

Unit 1 Arranging for the Meeting安排会议/203

Unit 2 Setting Agenda设定议程/206

Unit 3 Beginning the Meeting会议开始/208

Unit 4 Free Discussion会议讨论/214

Unit 5 Presentation演讲/222

Unit 6 Closing the Meeting结束会议/228

Unit 7 After the Conference会后事务/231

Unit 8 Making Appointment订约会/234

Chapter 7 Human Resources 人力资源

Unit 1 Employment and Interviewing求职面试/239

Unit 2 Signing an Employee Contract签订劳动合同/262

Unit 3 Staff Training员工培训/264

Unit 4 Promotion and Demotion升职与降职/268

Unit 5 Personnel Transfer人事调动/273

Unit 6 Fire，Quit and Retirement解雇、辞职与退休/276

Unit 7 Salary and Bonus 工资与奖金/285