内容提要

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目录

作者：ArthurRubinfeld著

ISBN：10位［0131465740］13位［9780131465749］

出版社：上海科学技术文献出版社

出版日期：2007-1-1

定价：￥199.00元

内容提要

Ifthere’sonethingthat’sconsistentintoday’sbusinessworld,it’srapidchange.Sohowdoyounotonlystaysteadybutactuallygrow—andquicklyenoughtostaysafelyaheadofyourcompetitors?BuiltforGrowthdeliversspecificsolutionstocreateabrandandpresencethatgeneratestruecustomerpassion,asyoulayasolidfoundationforlong-termsuccess.AuthorArthurRubinfeldwasamajordriverinStarbucks'unprecedentedretailexpansionfrom100storestomorethan4000--anditstransformationintooneoftheworld'smostrecognizedbrands.Herehedrawsonhissingularexpertisetopresentaproven,holisticapproachtoconceiving,designing,andexecutingyourbusinessplan:creatingexcitingconcepts,growingthemtofruitioninlocalmarkets,expandingrapidly,andkeepingyourbrandfreshandrelevantasitmatures.Hisrevolutionaryapproachtobusinessstrategyembodiesstrongpersonalvalues,promotesexceptionalcreativity,leveragesscientificmethodologyinfinanceandmarketanalysis,andbringsitalltogetherwith'old-time'customerservice.Eachlessonisclearlydistilledwithdetailedexamplesfromoneofthebestbusinesswriters,CollinsHemingway,co-authorwithBillGatesofthe#1bestsellerBusinessattheSpeedofThought.Sowhetheryou'reseekingtoreignitegrowthorplanningyourfirststore,BuiltforGrowthwillbeutterlyindispensable.ForewordbyJeffBrotman,Co-founderandChairmanofCostco,theworld's#1warehouseclub.

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作者介绍：ArthurRubinfeld

ArthurRubinfeld,thearchitectbehindStarbucks'expansion,helpedbuildStarbucksintooneoftheworld'stopbrands.

AsexecutivevicepresidentatStarbucks,Rubinfeldbuiltamulti-facetedstoredevelopmentanddesignorganizationwiththetalent,in-houseprocesses,andsystemsnecessarytoexecuterapidexpansion.Underhisleadership,Starbucksgrewfrom100storestonearly4,000storesworldwide,andestablishedinnovativeco-tenancyandco-brandingrelationshipswithcompaniesrangingfromWellsFargotoBarnesandNoble.Starbucks'storedevelopmentcapabilitiesremainthestandardbywhichtheindustrymeasuresbrandpresentation,realestatesiteselection,storedesign,constructionmanagement,andassetmanagement.

In2002,RubinfeldfoundedAIRVISION,nowemergingasoneoftheworld'sleadingdevelopersofintegratedbrandpositioning,strategicgrowth,retaildesign,andoperations.Sinceitsfounding,theAIRVISIONteamhasworkedcloselyonthedevelopmentofmanyofthenation'smostrecognizedbrandsincludingOakley,Gateway,adidas,andWashingtonMutual.Hecanbereachedatarthur@airvision.net

CollinsHemingwayisbestknownasthecoauthorwithBillGatesonthe#1best-seller,Business@theSpeedofThought,andhasworkedinthebusinessandtechnologyarenafor30years.AMicrosoftdirectorofbusinessdevelopmentandinternationalmarketing,Hemingwaywasanintegralpartofthecompanythatvirtuallydefinedthedigitalrevolution.Throughhisfirm,EscapeVelocityVentures,helecturesandwritesontopicsasdiverseasmanagement,aviation,medicine,technologyfutures,andtheimportanceofconscienceincreatingprofitableenterprises.

目录

Foreword

Introduction

PART1Makenolittleplans

Chapter1It`sAboutyourValues

Chapter1It'sAboutYourValues

Chapter2Opportunities,Ideation,andConcepts

Chapter3TheImportanceoftheFirstStore

Chapter4MaximizingtheRetailExperienceThroughDesign

Chapter5SeamlesslyConnectingDesigntoBrandWhileStayingonBudget

Chapter6Merchandising:MaximizingYourProfits

Chapter7CustomizingCustomerService

PART2GoLong

Chapter8BlueprintforExecution

Chapter9TakingYourOrganizationLong

Chapter10KickingtheEconomicModelIntoGear

Chapter11WellspringstoExpansion

PARrT3OwnMain&Main

Chapter12HowtoGrowRapidlyWithoutStumbling

Chapter13HotSpots,OilStains,andthePerfectLocation

Chapter14AWalkThroughtheLocationingProcess

Chapter15RealEstate:WhoNeedsWhoMore,When

PART4PushtheEnvelope

Chapter16InnovationasthePathtoGrowth

Chapter17DefiningYourMissionintheNewAgeofRetail

Index