百科名片

作/译者：秦远建出版社：武汉理工大学出版社

出版日期：2003年09月

ISBN：9787562920045 [十位:7562920044]

页数：454 重约：0.456KG

定价：￥26.00

内容简介

《管理专业英语》编者根据管理专业人才培养的要求，基于长期从事管理专业英语教学的经验，在课文材料的选取上，既选编了反映当前管理专业发展前沿的文章，又考虑了对各管理职能领域的一般原理的介绍，因此，《管理专业英语》内容涵盖面宽，专业词汇丰富。《管理专业英语》每章都有专业词汇及其疑点、难点的讲解和注释，还配有各种练习，特色鲜明。因此，《管理专业英语》既可作为大学本、专科学生专业英语教材和参考书，亦可作为各类管理者学习管理方面的英语词汇和英语表达方式的阅读材料。

目录

CHAPTER 1 PRINCIPLES OF MANAGEMENT

CHAPTER 2 STRATEGIC MANAGEMENT

CHAPTER 3 THE MARKETING MIX

CHAPTER 4 SUSTAINING COMPETITIVE ADVANTAGE OVER THE PRODUCT LIFE CYCLE

CHAPTER 5 SCHEDULING AUTOMATED ASSEMBLY SYSTEMS

CHAPTER 6 SCHEDULING TECHNIQUES:A COMPARISON OF LOGIC

CHAPTER 7 QUALITY AND TOTAL QUALITY MANAGEMENT

CHAPTER 8 THE“SIX SIGMA PHENOMENA”-OLD OR NEW PERCEPTION OF QUALITY？

CHAPTER 9 THE IMPORTANCE OF RELIABILITY AND CUSTOMIZATION FROM GOODS TO SERVICES

CHAPTER 10 SUPPLY CHAIN

CHAPTER 11 ENTERPRISE RESOURCE PLANNING

CHAPTER 12 MATERIAL REQUIREMENTS PLANNING

CHAPTER 13 MANAGERIAL ECONOMICS AND ECONOMIC THEORY

CHAPTER 14 ENGINEERING ECONOMY

CHAPTER 15 DECISION MAKING

CHAPTER 16 THE GOAL OF FINANCIAL MANAGEMENT

CHAPTER 17 REWARDS AND PERFORMANCE INCENTIVES

CHAPTER 18 CONTEXTUAL DIVERSITY FOR THE ROLE AND PRACTICE OF HR

CHAPTER 19 THE PSYCHODYNAMIC VIEW ON ORGANIZATIONAL BEHAVIOR

CHAPTER 20 THE POWER OF TEAMWORK-FACT OR FICTION？

CHAPTER 21 THE CHALLENGE FOR CORPORATE GOVERNANCE POSED BY FINANCIAL INNOVATION

CHAPTER 22 MANAGING CULTURE

REFERENCES