| 词条 | 管理实务英语 |
| 释义 | 图书信息出版社: 北京航空航天大学出版社; 第1版 (2010年8月1日) 平装: 231页 正文语种: 简体中文 开本: 16 ISBN: 9787512401822, 7512401825 条形码: 9787512401822 尺寸: 22.8 x 18.2 x 1.2 cm 重量: 299 g 内容简介《管理实务英语》内容简介：伴随21世纪经济全球化和国际商贸流通领域的加速发展，国际化经营成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时，运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受到重视。《管理实务英语》帮助读者在英语学习的过程中，理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务，有效地达到专业外语的学习目的。《管理实务英语》可以作为营销管理、供应链物流管理以及财务管理等相关本科教学的专业英语教材，也可以为相关专业技术人员阅读参考。 目录Unit 1 Introduction to Supply Chain Management Unit 2 Information Systems and Supply Chain Management Unit 3 Inventory Management across the Supply Chain Unit 4 Supply Chain Relationships Unit 5 Challenges Facing Supply Chain Managers Unit 6 The Role of Information Systems and Technology in Supply ChainManagement Unit 7 The Importance of Information in Supply Chain Unit 8 Inter-organizational Information Systems Unit 9 Information Requirements Determination for a Supply Chain IOIS Unit 10 Translation to an Information Systems Prototype Unit 11 Information and Technology Applications for Supply ChainManagement Unit 12 Future Challenges in Supply Chain Management Unit 13 Sharing Risks in Inter-Organizational Relationships Unit 14 Managing the Global Supply Chain Unit 15 The "Greening" of the Supply Chain Unit 16 International Marketing Defined Unit 17 International Marketing Involvement Unit 18 The Orientation of International Marketing Unit 19 Marketing Research Unit 20 Planning for Global Markets Unit 21 Market Distribution in the Supply Chain Unit 22 Channel Separation in Market Distribution Unit 23 Designing the Sales Force Unit 24 Recruiting Marketing and Sales Personnel Unit 25 Selecting Sales and Marketing Personnel Unit 26 Training for International Marketing Unit 27 Language Skills in International Business Unit 28 Introduction to Financial Management Unit 29 Accounting Fundamentals （1）： Basic Concepts and Terms Unit 30 Accounting Fundamentals （2）：Accounting Cycle Unit 31 Analysis of Financial Statements Unit 32 Time Value of Money, Risk, Return and Valuation Unit 33 Long-Term Financing Unit 34 Distributions to Shareholders: Dividends and Repurchases Unit 35 Working Capital Management Unit 36 Financial Distress Unit 37 Mergers and Acquisitions 附录一 会计与财务常见词汇 附录二 营销与财务常见词汇 附录三 供应链管理术语 |
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