| 词条 | 网页设计与配色经典案例解析 |
| 释义 | 本书从网站规划、创意入手，对色彩搭配的原理、色彩对心理的影响进行深入的分析，有助于各位读者从中汲取营养。网页配色有着很强的艺术性，不同的色彩搭配方案就会让人产生不一样的感受。书中例举了大量国内的优秀网页作品进行点评，并将众多网站归纳为色调、风格、类别，三大部分内容，便于读者索引和查找。对于初学者来说，模仿是最容易看到效果的方法，经验丰富的设计师则需要博采众家之所长，形成自己的风格，多欣赏优秀作品并不断地分析、比较，必然会使你的配色能力逐渐增长和提高。 图书信息作 者：旭日东升 主编 星辰 副主编 印刷：北京画中画印刷有限公司 出 版 社： 电子工业出版社 出版时间： 2009-7-1 页 数：380页 开 本： 16开 字数：598千字 I S B N ： 9787121085895 定价：69.00元 内 容 简 介本书以介绍色彩知识为主线，从色彩原理入手，辅以大量优秀网页便于读者对色彩搭配的理解，同时也使读者了解到更多关于网页设计的知识，注重读者色彩基础的培养，用通俗易懂的语言将复杂的配色原理表述出来。 翻开目录，你会发现本书并不是一本仅仅讲解色彩搭配的图书，其中还有大量的关于创意、视觉设计、网站建设等方面的知识，可谓一书在手，建站无忧，而且在讲解知识的过程中穿插了大量作者的提示、心得体会，读者会在阅读的过程中发现这些提示将对知识的掌握大有帮助。 本书以“战略”的高度去讲述色彩知识，旨在逐步培养读者的审美能力、色彩搭配能力，并可应用于网络广告、网页创意、网页设计等领域。 本书适合有志于从事网页设计的读者阅读，对于已具备部分基础知识，但仍在许多地方不甚理解的读者，也可以通过阅读本书有所收获。 前 言时至今日，互联网已经具备和报纸、广播、电视、杂志四大媒体平起平座的实力，成为宣传效果明显的第五大媒体，网络上大大小小的网站如雨后春笋般茁壮成长起来，作为放置信息的容器，我们可以把网站想象成一座摩天大楼，楼的内部有很多的房间，而不同的信息则放在相应的房间里。 对于美术基础薄弱的读者来说，用什么样的色彩搭配在一起好看并不是一件容易的事情，学习任何知识都需要耐心，打好基础才是关键，万丈高楼平地起，靠的是稳固的地基和坚实的骨架，基础不牢必然导致大楼的倒塌，温故而知新才是永恒的主题，只有扎扎实实走好每一步才能水到渠成。 网站的色彩就像是人的外表一样，如果打扮得美观大方，就会给人一种魅力四射的感受，而不修边幅则让人感到粗糙毛草，因此，网页的色彩搭配将直接影响访问者对网站的印象。本书从网站规划、创意入手，对色彩搭配的原理、色彩对心理的影响进行深入的分析，有助于各位读者从中汲取营养。 网页配色有着很强的艺术性，不同的色彩搭配方案就会让人产生不一样的感受。书中例举了大量国内的优秀网页作品进行点评，并将众多网站归纳为色调、风格、类别，三大部分内容，便于读者索引和查找。对于初学者来说，模仿是最容易看到效果的方法，经验丰富的设计师则需要博采众家之所长，形成自己的风格，多欣赏优秀作品并不断地分析、比较，必然会使你的配色能力逐渐增长和提高。 本书把色彩构成、色彩与情感、色彩处理手法与配色常见问题等基础知识有机地整合起来，旨在帮助各位读者在阅读的过程中逐步掌握，网页配色的规律、技巧并用通俗易懂的语言讲述出来，便于读者轻松，愉快的阅读。在学习的道路上，没有老师，只有班长，书中不足之处希望各位读者与笔者多多交流、沟通，大家可以发送邮件到笔者的信箱。最后，笔者衷心希望各位读者读过此书后能有所收获、有所启示、有所感悟，并在配色实践中获得此书的帮助。 目 录第一篇 网页设计篇 序章 第1章 网页设计规划 1.1 为网站制定目标······················································5 1.1.1 对市场的预测和分析·······································5 1.1.2 网站的项目规划···············································5 1.1.3 网站建设···························································5 1.2 与客户的有效沟通··················································7 第2章 网页结构 2.1 栏目结构划分··························································9 2.1.1 规则的栏目组合方式·······································9 2.1.2 不规则的栏目组合方式·································15 2.2 网页版式划分························································16 第3章 网页创意和风格 3.1 网页的创意····························································19 3.1.1 创意是网页的灵魂·········································19 3.1.2 创意的方法·····················································22 3.2 网页风格································································28 第4章 网页视觉设计 4.1 网页布局································································30 4.1.1 网页的规格·····················································30 4.1.2 网页的Logo·····················································30 4.1.3 顶部通栏·························································33 4.1.4 网页文本·························································36 4.1.5 图像的设计·····················································40 4.1.6 为网页插入视频·············································54 4.2 网页构成································································54 4.2.1 点的应用·························································54 4.2.2 线的应用·························································57 4.2.3 面的应用·························································62 4.2.4 混和构成应用·················································65 第5章 网站推广和网络广告 5.1 网络推广································································68 5.2 网络广告································································68 5.2.1 GIF 广告···························································69 5.2.2 Flash 广告························································69 5.2.3 流媒体广告·····················································71 5.2.4 网络广告欣赏···············································71 第二篇 色彩知识篇 第6章 网页配色的常见问题 6.1 缺乏主色调····························································75 6.2 文字能见度低························································75 6.3 增加视觉负担························································77 6.4 风格与主题脱离····················································80 第7章 色彩构成 7.1 认识色彩································································82 7.1.1 什么是色彩·····················································82 7.1.2 光·····································································82 7.1.3 色·····································································82 7.2 色彩与视觉····························································83 7.2.1 色彩三要素·····················································83 7.2.2 色调·································································84 |
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