刘来，中国市场研究业协会会员，资深市场研究顾问，在PC行业和IT行业从业多年，专注于市场研究Market Intelligence、客户研究 Customer Insights 以及竞争分析Competitive IntelligenceI等领域，熟练使用定性、定量方法分析和解决问题，并转化为具体可行的行动方案。多年英文工作环境经验，能够在压力中高效工作，并快速学习与时俱进。

刘来在联想集团先后担任客户研究经理，全球战略市场研究经理WW MI，Think产品分析经理，工作内容涵盖了客户/市场研究，PC产品竞争分析和集团战略规划，负责联想全球Think产品调研和和用户研究，产品PFV评估分析，竞争对手分析CI，曾经直接参与联想客户服务需求和满意度研究，并参与服务流程管理SPM。

刘来曾在中国金融在线担任集团公司用户研究部经理，中国金融在线是目前中国唯一一家在美国NASDAQ(NASDAQ: JRJC)主板上市的财经类互联网公司。此外还曾经在汉扬传播担任数据库营销总监，带领团队，项目管理，开拓业务。

刘来在北京理工大学获得学士学位，在中国传媒大学获得硕士学位。

Over 10 yrs expertise in market intelligence, product competitiveness, customer insights and strategy development;

Well-rounded experiences in product 4P management, product portfolio & positioning, pricing & strategic messaging;

Solid background in Go-to-market strategy, Integrated Market Communications, database/interactive marketing and project management

Specialties

- Consumer Insights & Market Intelligence

- Industry Competitive Analysis

- Product Portfolio & Positioning, Pricing & Messaging

- Market Research and business daata support

- Customer and Marketing strategy development

- Business data visualisation/graphical representation

主要著作：

Journal Articles

Huixin Ke，Lai Liu，Chuanyan Zhu (2005) ‘A Study on the Disaster Reports of Mainland China, Hong Kong, and Taiwan-Taking News Reports on Taiwan's 921 Earthquake for Example’, Mass Communication Research, No.85, pp. 71-109, October, ISSN 1016-1007

Lai Liu (2001) ‘Cultural Transformation- taking Disney film Mulan for example’, Film Art, No.227, pp.117-123, Mach, ISSN 0257-0181

Lai Liu (2001) ‘Advertisement Frequency and Social Recognition ’, Market & Consumption, Vol. 1, pp.38-41, January, ISSN 1006-6551

Book Chapters

Huixin Ke, Dalei Shang, Lai Liu (2004) ‘Media and People-Research on Media Communication Effects in Beijing Olympic Games Bidding’, Communication University of China Press, pp. 197-234, December, ISBN 7-81085-434-8

Mengyu Jin (2001) ‘Online New Operation’, Communication University of China Press, pp. 238-264, December, ISBN 7-8100-494-37