词条 | 国际商务英语快速阅读教程 |
释义 | 本教材共42单元。每一个单元有两篇阅读文章,第一篇为主要文章,涉及经济学原理、贸易、金融、市场营销、对外投资、管理及国际组织等方面的内容,并附有阅读理解、词汇解释、词汇填空、判断正误等练习;第二篇为补充阅读,重点是在经济活动中出现的实用性和功能性语言材料,通常为经济类广告、新闻、产品说明等,以及经贸阅读中经常遇到的图表、数字等不同的表达方式,同时也附有阅读理解练习。 书名:国际商务英语快速阅读教程 作者:白远,周建萍 ISBN:9787811235470 定价:26.00元 出版社:清华大学出版社有限公司 出版时间:2009-5-1 开本:16开 内容简介本教材适用于高等院校经济、财贸、管理、商务英语等专业一、二年级的学生使用,同时也可供对国际经济与贸易感兴趣的自学者参考。 图书目录Unit 1 The Meaning of Economics . Unit 2 Two Methods in Economic Studies Unit 3 The World Natural Resources Unit 4 Production Unit 5 The Role of Price Unit 6 Reasons for International Trade Unit 7 Approaches to International Business Unit 8 Barriers to International Business Unit 9 Laws Affecting Business (Ⅰ) Unit 10 Laws Affecting Business (Ⅱ) Unit 11 World Trade Organization Unit 12 The Fine Art of Negotiation Unit 13 Government Procurement Unit 14 Intellectual Property Unit 15 Trademark Unit 16 Logistics Unit 17 Market and Marketing Unit 18 The Role of Advertising Unit 19 The Function of Money Unit 20 International Balance of Payment Unit 21 The Federal Reserve Unit 22 Commercial Banks Unit 23 The World Bank Unit 24 Interest Rate and the Economy Unit 25 Foreign Exchange Trading Unit 26 Stocky a Means of Investment Unit 27 New York Stock Exchange Unit 28 Why We Need Insurance? Unit 29 International Monetary Fund Unit 30 International Taxation Unit 31 Accounting Unit 32 Foreign Direct Investment Unit 33 Globalization Unit 34 Multinational Corporations Unit 35 ASEAN Unit 36 European Union Unit 37 NAFTA Unit 38 Forms of Business Ownership Unit 39 Keys to Success for New Small Businesses Unit 40 Merger and Acquisition Unit 41 The Art of Management Unit 42 The Art of Leadership Appendix A Key to the Exercises |
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