图书信息

内容简介

图书目录

图书信息

书 名: 职通商务英语听说教程教师参考书3

作　者：邓曼英^刘玉丹

出版社： 高等教育出版社

出版时间： 2011年6月1日

ISBN: 9787040317862

开本： 16开

定价: 45.00元

内容简介

《职通商务英语听说教程》共分三册，除主教材外，还配有《教师参考书》以及mp3录音光盘、电子教案、多媒体学习课件及网络学习资源。《职通商务英语听说教程教师参考书.3》分两大阶段使用，第一阶段（第一册、第二册）突出通用商务英语交际技能训练，每册包含10个单元，采用相同的教学模块设计，主题鲜明，学习目的明确。第二阶段（第三册）突出外贸业务工作流程技能训练，全书分为7章，并根据章节特色分为20个单元，每单元根据工作任务的特点分成3个模块，重点突出。《职通商务英语听说教程教师参考书》采用与主教材配套的单元结构，每单元都提出了教学目标，并提供了参考资料、教学建议、参考答案、听力原文；还针对重点、难点适当加入了丰富的背景材料，方便教师进行课堂教学。

图书目录

Chapter 1 seeking forpotential clients

Unit i first business contact 2

Section i lead-in 3

Section ii businessscenes 4

Part 1 first contact 4

Part 2 discussing in detail 7

Part 3 potential client analysis 11

Unit 2 b2 bcommunication 15

Section i lead-in 16

Section ii businessscenes 17

Part 1 making a business call 17

Part 2 company visit 21

Part 3 making a business appointment 24

Unit 3 productpresentation 28

Section i lead-in 29

Section ii businessscenes 30

Part 1 atafair 30

Part 2 in theshowroom 34

Part 3 theproduct launch 37

Section iv leisure time 40

Chapter 2 business consultation

Unit 4 enquiries and replies 43

Section i lead-in 44

Section ii businessscenes 45

Part 1 in theshowroom 45

Part 2 over thephone 48

Part 3 on the factory tour 52

Section iv leisure time55

Unit 5 offers and counter-offers 56

Section i lead-in 57

Section ii businessscenes 58

Part 1 lowering theprices 58

Part 2 offering discounts 61

Part 3 increasing agency commissions 65

Chapter 3 business negotiation

Unit 6 terms of commodity 69

Section i lead-in 70

Section ii businessscenes 71

Part 1 quality control 71

Part 2 packing negotiation 74

Part 3 quantity negotiation 79

Unit 7 transportation and insurance 82

Section i lead-in 83

Section ii businessscenes 84

Part 1 transportation 84

Part 2 delivery 87

Part 3 insurance 91

Section iv leisure time 93

Unit 8 pricing andpayment 95

Section i lead-in 96

Section ii businessscenes 97

Part 1 initial haggling 97

Part 2 negotiating in detail 101

Part 3 terms ofpayment 104

Chapter 4 conclusion of the contract

Unit 9 placing an order 109

Section i lead-in 110

Section ii businessscenes 111

Part 1 trial order 111

Part 2 repeat order 116

Part 3 telephone order 120

Section iv leisure time 123

Unit 10 signing the contract 124

Section i lead-in 125

Section ii businessscenes 126

Part 1 drawingup a draft contract 126

Part 2 alternating the contract 131

Part 3 signing the contract 136

Section iv leisure time 141

Unit 11 quiz 142

Unit 12 declaring at customs 147

Section i lead-in 148

Section ii businessscenes 149

Part 1 customs formalities 149

Part 2 hscode 153

Part 3 declaration documents 157

Chapter 5 post contract actions

Unit 13 after-salesservice 162

Section i lead-in 163

Section ii businessscenes 164

Part 1 introduction toservice 164

Part 2 customerservice 167

Part 3 customer feedback 170

Section iv leisure time 174

Unit 14 complaints and claims 175

Section i lead-in 176

Section ii businessscenes 177

Part 1 making complaints 177

Part 2 rejecting claims 181

Part 3 accepting claims 184

Chapter 6 other trade forms

Unit 15 agency. 189

Section i lead-in 190

Section ii businessscenes 191

Part 1 negotiation onsole agent agreement 191

Part 2 requirements ofsole agency 194

Part 3 signing thesole agent agreement 197

Unit 16 bids and tenders 201

Section i lead-in 202

Section ii businessscenes 203

Part 1 calling for a bid 203

Part 2 submitting a bid 206

Part 3 concluding a tender 211

Chapter 7 businessskills in international trade

Unit 17 business etiquette 216

Section i lead-in 217

Section ii businessscenes 218

Part 1 personal etiquette 218

Part 2 business etiquette 223

Part 3 cross-cultural communication 228

Unit 18presentationskills 233

Section i lead-in 234

Section ii businessscenes 235

Part 1 making astart 235

Part 2 key factors of asuccessfulpresentation 239

Part 3 finishing off 242

Unit 19 skills forsuccessful negotiation 246

Section i lead-in 247

Section ii businessscenes 249

Part 1 different negotiatingstyles of different cultures 249

Part 2 proper behaviors in negotiation 255

Part 3 negotiationstrategies 260

Unit 20 finaltest 266