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词条 职通商务英语教师参考书2
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图书信息

书 名: 职通商务英语教师参考书2

作 者:邓曼英

出版社: 高等教育出版社

出版时间: 2010年9月1日

ISBN: 9787040306705

开本: 16开

定价: 38.00元

内容简介

《职通商务英语教师参考书2》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起,以学生为中心,以商务为环境,以商贸岗位任务为路径,以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,培养学生通晓商务技能,掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

图书目录

Unit1 International Business

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Background Information

Lecturing Hints

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Unit 2 Business Expansion

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Lecturing Hints

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Unit 3 Business Plan

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Unit 4 Business Relationships

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Unit 5 Marketing

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Unit 6 Advertising

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Unit 7 Import and Export

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Unit 8 Investment

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Unit 9 Exhibitions and Trade Fairs

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Unit 10 Customer Relationship Management

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