| 词条 | 职通商务英语·综合教程 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2010年7月1日) 平装: 180页 正文语种: 英语 开本: 16 ISBN: 9787040302394 条形码: 9787040302394 尺寸: 25.2 x 19.4 x 1.2 cm 重量: 422 g 内容简介《职通商务英语?综合教程(1)》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。 目录Unit 1 Business Kaleidoscope Section Ⅰ Lead-in Section Ⅱ Reading What Is Business？ Section Ⅲ Language Focus Vocabulary Business Concept Grammar Present Simple Tense Translation Business Activity Section Ⅳ Business Writing Business Letters Section Ⅴ Listening & Speaking Expressing Opinions Section Ⅵ Business Etiquette Do's and Don'ts in USA Unit 2 Business Enterprise Section Ⅰ Lead-in Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ Section Ⅲ Language Focus Vocabulary Company Structure Grammar Past Simple Tense Translation Management of an Enterprise Section Ⅳ Business Writing A Company Profile Section Ⅴ Listening & Speaking Presenting a Company Section Ⅵ Business Etiquette Manners Unit 3 Business Plan Section Ⅰ Lead-in Section Ⅱ Reading Business Plan Section Ⅲ Language Focus Vocabulary Business Terms Grammar Future Tense Translation Business Plans Section Ⅳ Business Writing Agenda Section Ⅴ Listening & Speaking Holding a Meeting d Section Ⅵ Business Etiquette Business Meeting Etiquette Review 1-3 Unit 4 Business Relationship Section Ⅰ Lead-in Section Ⅱ Reading What Is Corporate Entertainment？ Section Ⅲ Language Focus Vocabulary Business Relationship Grammar Present Continuous Tense Translation Business Relationship Section Ⅳ Business Writing Business Cards & Business Greeting Cards Section Ⅴ Listening & Speaking Socializing Section Ⅵ Business Etiquette Greetings and Introductions in Business Unit 5 Marketing Section Ⅰ Lead-in Section Ⅱ Reading The Marketing Mix Section Ⅲ Language Focus Vocabulary The Four P's Grammar Modal Verbs Translation Marketing Process Section Ⅳ Business Writing Telephone Messages Section Ⅴ Listening & Speaking Business Telephoning Section Ⅵ Business Etiquette Telephone Manners Unit 6 Advertising Section Ⅰ Lead-in Section Ⅱ Reading Advertising Section ⅢLanguage Focus Vocabulary Advertising Concept Grammar Comparatives and Superlatives Translation Product Description Section Ⅳ Business Writing A Short Product Description Section Ⅴ Listening & Speaking Presenting a Product Section Ⅵ Business Etiquette What Should the Salesperson Do？ Review 4-6 Unit 7 Retail Business Section Ⅰ Lead-in Section Ⅱ Reading Retail Trade Section Ⅲ Language Focus Vocabulary Retail Concept Grammar Countable and Uncountable Nouns; Articles Translation Business Activity Section Ⅳ Business Writing Business Memo Section Ⅴ Listening & Speaking Offering Help Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language Unit 8 Banking Section Ⅰ Lead-in Section Ⅱ Reading The Business of Banking Section Ⅲ Language Focus Vocabulary Banking Service Grammar Present Perfect Tense Translation Business Plans Section Ⅳ Business Writing Notice Section Ⅴ Listening & Speaking Giving and Asking for Advice Section Ⅵ Business Etiquette Banking Etiquette Unit 9 E-Business Section Ⅰ Lead-in Section Ⅱ Reading What is E-business？ Section ⅢLanguage Focus Vocabulary E-Business Concept Grammar Passive Ⅴoice Translation E-Business Activity Section 1ⅤBusiness Writing Email Section Ⅴ Listening & Speaking Making Suggestions Section Ⅵ Business Etiquette Business Email Etiquette Unit 10 Customer Service Section Ⅰ Lead-in Section Ⅱ Reading What Is Customer Service？ Section ⅢLanguage Focus Vocabulary Customer Service Concept Grammar Past Continuous Tense; Past Perfect Tense Translation Customer Service Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters Section Ⅴ Listening & Speaking Dealing with Complaint Section Ⅵ Business Etiquette Ten Commandments of Customer Service Review 7-1 Glossary |
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