词条 | 职场商务英语 |
释义 | 图书信息书 名: 职场商务英语 作 者:赵迎春 出版社: 中国水利水电出版社 ISBN: 9787508488066 出版时间: 2011年8月1日 开本: 16开 定价: 32.00元 内容简介《职场商务英语》基于商务工作主要流程的先后顺序编排,分为公司模块、客户开发和接待、产品的促销与推广以及产品进出口四个学习模块,共24篇课文。其中,第一模块按照选择商务组织形式-公司成立-设置机构-公司文化-公共关系分为5个学习情境;第二模块按照电话开发业务-办公室开发业务-商务娱乐-海外开发业务分为4个学习情境;第三模块按照营销的调研-策划-实施的过程分为5个学习情境;第四模块按照业务准备工作-交易磋商-签订合同-履行合同的步骤分为10个学习情境。本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用,也可作为涉外人员培训教材或商务工作者自学之用。 图书目录Unit 1 An Overview of Company Text 1 Business Organization Text 2 Establishment of a Company Text 3 Company Structure Text 4 Company Culture Text 5 Public Relations Unit 2 Development & Reception of Customers Text 6 Business on the Phone Text 7 Business at the Office Text 8 Business Leisure ——Business Dinner and Sightseeing Text 9 Overseas Business ——Business Trip Unit 3 Promoting Products Text 10 Marketing Research Text 11 Marketing Planning Text 12 Marketing Implementation ——Segmentation, Targeting, and Positioning Text 13 Marketing Implementation ——Marketing Strategy Text 14 Marketing Implementation ——New Product and its Promotion Unit 4 Import and Export Practice Text 15 Business Preparation (1) ——Ways of Establishing Business Relations Text 16 Business Preparation (2) ——-Strategies of Establishing Business Relations Text 17 Business Negotiation (1) ——Process of Negotiation Text 18 Business Negotiation (2) ——Strategies and Techniques Text 19 Business Negotiation (3) ——Payment Negotiation Text 20 Business Negotiation (4) ——Insurance Negotiation Text 21 Business Negotiation (5) ——Shipment Negotiation Text 22 Business Contract ——Contract Fundamentals Text 23 Contract Performance (1) ——Implementation of the Contract Text 24 Contract Performance (2) Claims and Settlements References |
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