图书信息

内容简介

目录

图书信息

出版社: 大连理工大学出版社; 第1版 (2011年6月1日)

外文书名: Business Spoken English

平装: 338页

正文语种: 英语, 简体中文

开本: 16

ISBN: 7561161727, 9787561161722

条形码: 9787561161722

尺寸: 23.2 x 16.6 x 2.2 cm

重量: 440 g

内容简介

商务英语相对于一般的生活英语来说有一定的难度，需要英语语言与商务知识的结合。《赢在职场?商务英语口语简单学》的特点是用尽量简单的语言来编写各个商务场景，全书共分为11个Unit，分别为谈判技巧、谈判细节、代理洽谈、其他谈判、商务接待、市场营销、客户服务、商务会议、商务电话、企业经营、日常工作。书中的每一个隋景、每一单句、每段对话、每处注释都经过精挑细选，力求精益求精，尤其注重商务专业术语和行话的运用与解释。《赢在职场?商务英语口语简单学》由卢欣主编。

目录

Unit 1 谈判技巧 2

1.寒暄小叙 Small Talk 2

2.言归正传 Getting Down to Business 3

3.明确问题 Clarifying 4

4.暂且到此 Breaking Off 4

5.恢复谈判 Renewing Negotiation 5

6.完成谈判 Concluding Negotiation 6

7.意见一致 In Agreement 7

8.意见相左 Difference of Opinion 8

9.暂无定论 Not Final Decision 9

10.谈判建议 Giving Suggestion 10

11.双方妥协 Meeting Half-way 11

12.单方让步 Unilateral Concession 12

13.球踢对方The Ball’s in Their Court 13

14.威胁施压 Exerting Pressure 14

15.强硬路线 Hard Line 15

16.无能为力 Helplessness 16

17.商定仲裁 Negotiating Arbitration 16

18.签订合同 Signing Contract 17

19.合作回顾 Business Review 19

20.合作展望 Business Prospect 19

Unit 2 谈判细节 3

21.建立贸易联系Establishing Trade Relations 3

22.公司介绍 Company Profile 4

23.业务范围 Line of Business 5

24.感兴趣与否 Interested or not 6

25.询盘 Making Inquiries 7

26.报价方式 Way of Quoting 8

27.商品品质 Quality of Goods 9

28.商品数量 Quantity of Goods 11

29.发盘 Making An Offer 12

30.发盘有效期Validity of Offer 13

31.认为价格过高Price on the High End 14

32.要求减价 Asking for Price Reduction 15

33.拒绝降价No Room for Bargaining 16

34.同意降价 Making a Reduction 18

35.卖方调高价格 Adjusting Selling Price 20

36.洽谈佣金 Negotiating Commission 21

37.洽谈折扣 Negotiating Discount 22

38.接受 Acceptance 24

39.拒绝 Declining an Offer 25

40.付款条件Terms of Payment 27

41.信用证付款 Payment by L/C 29

42.信用证效期 Expiry Date of L/C 31

43.托收付款 Collection 32

44.要求更优惠的付款方式Asking for More Favorable Terms 34

45.结算货币 Currency for Settlement 36

46.包装 Packing 38

47.运输标志/唛头 Marking 40

48.运输方式 Mode of Transportation 42

49.集装箱运输Containerization 44

50.多式联运Multi-modal Combined Transportation 46

51.商定交货日期 Setting Date of Delivery 48

52.即装 Prompt Shipment 51

53.分批装运 Partial Shipment 53

54.装货港 Loading Port 55

55.卸货港 Unloading Port 57

56.租船订舱 Chartering & Booking Shipping Space 59

57.转船 Transshipment 61

58.装运须知 Shipping Instructions 63

59.装运通知 Shipping Advice 65

60.船公司 Shipping Company 67

61.运输费用 Freight 68

62.保险 Arranging Insurance 70

63.订货 Placing an Order 72

64.无货可供 Out of Stock 74

65.商品检验 Commodity Inspection 76

66.开立信用证 Opening L/C 78

67.催开信用证Expediting L/C 80

68.修改信用证 Amending L/C 81

69.提前装运 Making Earilier Delivery 84

70.催促装运Expediting Shipment 85

71.缮制单据 Making out Documents 86

72.索款与付款 Making Payment 88

73.包装不当 Improper Packing 90

74.货物有损毁 Damage to Goods 91

75.货物错发 Wrong Delivery 93

76.质量低劣 Inferior Quality 94

77.短交与超重 Short Delivery 96

78.迟交/迟装 Late Shipment 98

79. 要求索赔 Lodging a Claim 100

80.处理索赔——同意赔偿 Accepting Claim 102

81.处理索赔——拒绝赔偿 Turning Down Claim 104

82.处理索赔——查后再定 Dealing after Check 105

83.处理索赔——责任在保险方/船方 Insurance/Shipping Company at Fault 106

Unit 3 代理洽谈 2

84.物色代理 Looking Out For An Agent 2

85.接受代理聘请 Accepting Agency Offer 3

86.申请为代理 Applying For Being An Agent 4

87.同意代理申请 Approving Agency Application 6

88.拒绝代理申请 Declining Agency Application 8

89.有条件同意代理申请 Conditionally Approving Agency Application 10

90.代理的优势 Advantages of Being An Agent 12

91.代理的年销售额/量 Annual Turnover 13

92.代理的促销计划 Marketing Plan 15

93.代理的佣金 Commission of An Agent 17

94.对代理的要求 Requirements for An Agent 19

95.签订代理协议 Signing Agency Agreement 21

96.续签代理协议 Renewing Agency Agreement 23

97.代理协议的履行情况 Performance of Agency Agreement 24

Unit 4 其他谈判 2

招标投标 Bid Invitation & Tendering 2

合并收购 Merger & Acquisition 5

投资环境介绍 Investment Environment 6

合资企业 Joint Venture 8

技术转让Technology Transfer 10

补偿贸易 Compensation Trade 12

加工装配贸易 Processing & Assembling Trade 14

寄售 16

Unit 5 商务接待 3

105.办公室赴约 Keeping An Appointment 3

106.无约造访 Calling Without An Appointment 5

107.办公室接待 Office Reception 7

108.宴请 Invitation to Dinner 9

109.宴会致词 Feast Address 11

110.喝酒 Drinking 13

111.饮食喜好 Food Preference 15

112.点菜 Ordering 16

113.就餐服务 Services in Restaurant 18

114.付账 Paying Bill 19

115.娱乐活动 Entertainments 21

116.不讲客套 No Ceremony 22

117.品评食物 Taste Comments 23

118.道谢告辞 Taking Leave 24

119.邀请观光旅游 Invitation to Sightseeing 26

120.旅游建议 Tour Suggestion 27

121.购物 Shopping 28

122.礼品赠送 Present Giving 29

Unit 6 市场营销 2

123.营销哲学 Marketing Philosophy 2

124.产品畅销 Ready Market 3

125.产品滞销 Poor Market 4

126.正值旺季 In Season 4

127.正值淡季 Off Season 5

128.行情看涨 Market Advancing 6

129.行情看跌 Market Falling 7

130.供不应求 Short Supply 8

131.供过于求 Excess of Supply over Demand 9

132.市场调研 Market Survey 10

133.市场份额 Market Share 11

134.市场开发New Market Presence 12

135.市场定位　Market Positioning 14

136.营销目标 Marketing Target 15

137.销售实绩 Marketing Performance 16

138.产品策略 Product Strategy 17

139.广告策略 Advertisement Strategy 18

140.价格策略Price Strategy 20

141.促销策略Promotion Strategy 21

142.包装策略 Packing Strategy 22

143.零售 Retail 23

144.批发 Wholesale 24

Unit 7 客户服务 2

145.客服的重要性 Importance of Customer Service 2

146.客服原则 Principle of Customer Service 4

147.客户的抱怨 Customer Complaints 6

148.寻找负责人 Person In Charge 8

149.诚挚道歉 Sincere Appology 9

150.提出保证 Advancing Promise 10

151.处理办法 Solving the Problem 11

152.客户满意 Customer Satisfaction 12

153.提供服务 Service Provision 14

154.培育忠实客户 Cultivating Loyal Customer Base 15

Unit 8 商务会议 2

155.安排会议 Arranging A Meeting 2

156.会前用品准备 Preparing Articles for Meeting 3

157.会前其他准备 Other Preparations for Meeting 4

158.开会人数 Number of Attendees 5

159.开会要求 Meeting Requirements 6

160.通知开会 Notifying a Meeting 7

161.宣布开会 Declaring A Meeting Open 8

162.开场白 Opening Remarks 9

163.宣布会议目的Announcing Purpose of A Meeting 10

164.布置任务 Task Assignment 11

165.会议纪要 Minutes 12

166.议程安排 Meeting Agenda 13

167.控制会议时间 Keeping the Meeting on Time 14

168.控制不偏离主题 Keeping to the Point 15

169.继续讨论 Moving On 16

170.打断 Interrupting 17

171.邀请发言 Invitation to Address 18

172.发言 Taking the Floor 19

173.结束发言 Concluding Remarks 20

174.提问 Asking Questions 21

175.回答提问Answering Questions 22

176.整顿会场秩序Keeping In Order 23

177.评论发言 Commenting on Remarks 24

178.动议和附议 Motion & Second 25

179.投票表决Taking A Vote 26

180.投票结果 Result of Voting 27

181.总结性发言 Recapping the Meeting 28

182.会间休息Taking A Break 29

183.结束会议Coming to a Conclusion 31

184.电话会议 Teleconferencing 32

185.讨论职务任免 Discussion for Appointment and Remove 33

186.项目进展状况 Project Status 34

Unit 9 商务电话 2

187.致电找人 Getting Someone over the Phone 2

188.被致电人本人接听 Speaking to the Person Intended to Reach 3

189.是否方便接听 A Good Time to Call? 4

190.暂时不便接听 Not A Good Time to Call 5

191.致电时间不妥时Improper Calling Time 6

192.请接线员转接 Speaking to Operator 7

193.接线员或他人转接 Transferring A Call 8

194.被致电人无法接听 Unable to Reach 10

195.应对被致电人无法接听Responding to Above Situation 11

196.电话留言 Leaving or Taking A Message 12

197.说明打电话原因Explaining the Reason for Calling 14

198.听不清 Bad Connection 16

199.打错电话 Dialing the Wrong Number 18

200.电话要求约见 Proposing An Appointment over the Phone 19

201.电话商讨约见时间 Making An Appointment over the Phone 21

202.电话更改约定Rescheduling over the Phone 23

203.电话取消约见 Cancelling An Appointment over the Phone 24

204.电话报喜 Good News over the Phone 26

205.电话报忧Bad News over the Phone 27

206.结束电话 Concluding A Call 28

Unit 10 企业经营 2

207.经营方略 Management Strategy 2

208.敢冒风险 Taking Risks 4

209.成功经验 Successful Experience 5

210.失败教训 Learning from Lessons 6

211.高瞻远瞩 Looking Far And Aiming High 7

212.应对记者 Answering the Reporter 9

213.经营状况——盈利 In the Black 11

214.经营状况——亏损 In the Red 12

215.分析经济形势 Economic Situation 13

216.知己知彼 Analyzing Competitive Situation 15

217.面对问题 Facing Problems 17

218.决策 Making A Decision 18

219.制定计划 Framing A Plan 20

220.付诸行动 Taking Actions 21

221.合并与收购 Mergers & Acquisitions 23

222.开设分支机构 Branching Out 25

223.寻求支持 Sourcing Support 27

224.战略合作 Strategic Cooperation 29

225.筹措资金 Raising Money 30

226.缩减开支 Cutting Expense 31

227.股票与投资 Stocks & Investment 33

228.知识产权 Intellectual Property Right 34

229.激励机制 Motivation Spur 36

230.企业文化 Corporate Culture 37

231.人性化管理 Humanized Management 38

232.人才流失 Brain Drain 40

233.库存管理 Inventory Management 42

234.物流管理 Logistics Management 43

235.资产管理 Capital Management 44

236.财务管理 Finance Management 46

237.人力资源管理 Human Resource Management 47

238.供应商管理 Supplier Management 48

239.时间管理 Time Management 49

240.项目管理 Project Management 50

241.寻租写字间 Renting Offices 51

Unit 11 日常工作 3

242.打卡考勤 Punching Time Card 3

243.加班 Working Overtime 4

244.请假 Request for Absence 5

245.通勤 Commuting 7

246.出差Business Trip 8

247.报销 Report Expenses / Reimbursement 9

248.闲话生活 Chatting on Life 10

249.八卦新闻 Gossip 11

250.谈论同事 Talking about Colleague 12

251.谈论上司 Talking about Boss 14

252.谈论工作 Talking about Work 15

253.工作如山 Work & Stress 16

254.职场着装 Business Attire 17

255.薪酬待遇 Compensation Package 18

256.要求加薪 Negotiating A Raise 20

257.获得加薪和奖金 Getting A Salary Raise / Bonus 21

258.要求提升 Negotiating A Promotion 22

259.获得提拔 Getting A Promotion 23

260.人事调动 Position Transfer 24