| 词条 | 应用英语综合能力实训 |
| 释义 | 图书信息书 名: 应用英语综合能力实训 作 者：胡丽纯，夏宁满 出版社： 浙江大学出版社 出版时间： 2010-3-1 ISBN: 9787308070836 开本： 16开 定价: 58.00元 内容简介本教材共有五个部分，主要内容有： 第一部分为听和说(Listening and Speaking)，分五个章节。其内容包括：1)日常生活，2)公共关系，3)外贸事务，4)商务洽谈，5)商务会展。该部分重视语言共性教学，训练应用英语的口语和听说技能。 第二部分为写作(Writing)，分三个章节。该部分结合专业，强调实用文体模拟写作方面的训练。其内容包括：1)个人事务写作训练，包括简历、申请信、名片等；2)一般商务公文写作训练，包括便条、通知、报告、邀请函、证明信、感谢信、抱歉信、备忘录、会议记录、图表等日常商务写作内容；3)商务事务写作，包括广告、建立业务关系、推荐信、询盘和报盘、订购、支付条款、投诉与调解等商务往来的信函写作。 第三、四部分为翻译(口译和笔译)(Interpretation and Written Translation)，共六个章节。其内容包括：交际对话、礼仪用语、信用用语、商务用语等。 第五部分为商务同声打字(Business Audio Typirlg)。包括各种业务文字快速录入。 图书目录Part One Listening and Speaking CHAPTER 1 Daily Life Unit 1 Talking about the News Unit 2 Talking about the Weather Unit 3 Asking for Information Unit 4 Making Appointments Unit 5 Shopping Unit 6 Small Talks CHAPTER 2 Public Relations Unit 1 Job Interview Unit 2 Invitation Unit 3 Introduction Unit 4 Courtesy Unit 5 Welcome Party CHAPTER 3 Foreign Trade Affairs Unit 1 Traveling by Air Unit 2 Meeting Potential Customers Unit 3 At the Hotel Unit 4 At the Restaurant Unit 5 Making Telephone Calls Unit 6 Asking for Directions Unit 7 Sightseeing Unit 8 Drawing Up the Agenda CHAPTER 4 Business Negotiation Unit 1 Inquiries and Offers Unit 2 Price Unit 3 Terms of Payment Unit 4 Shipment Unit 5 Packing Unit 6 Insurance Unit 7 Complaints and Adjustments Unit 8 Signing a Contract CHAPTER 5 Trade Show Part Two Writing CHAPTER 1 Individual Paperwork Unit 1 Resume Unit 2 Application Unit 3 Cards CHAPTER 2 General Business Paperwork Unit 1 Notes Unit 2 Notices Unit 3 Reports Unit 4 Secretary Documents--Invitation Unit 5 Secretary Documents--Certificates Unit 6 Secretary Documents--Thanks Unit 7 Secretary Documents--Apologies Unit 8 Secretary Documents--Memorandums (Memos) Unit 9 Secretary Documents--Minutes Unit 10 Secretary Documents--Graphics CHAPTER 3 Foreign Trade Paperwork Unit 1 Commercial Advertisements Unit 2 Business Letters--Establishing Business Relations Unit 3 Business Letters--Recommendations Unit 4 Business Letters--Enquiries and Offers Unit 5 Business Letters--Order Letters Unit 6 Business Letters--Terms of Payment Unit 7 Business Letters--Complaints and Adjustments Part Three Interpretation CHAPTER 1 Interpreting Interactive Conversations Unit 1 Entertaining Customers (English-Chinese Interpretation) Unit 2 Business Management (English-Chinese Interpretation) Unit 3 A Wish to Invest (English-Chinese Interpretation) Unit 4 Establishing a Joint Venture (English-Chinese Interpretation) CHAPTER 2 Interpreting Ceremonial Speeches Unit 1 Euro-Asian Cooperation (English-Chinese Interpretation) Unit 2 An Opening Speech (English-Chinese Interpretation) CHAPTER 3 Interpreting Informative Speeches Unit 1 Restaurant Etiquette (English-Chinese Interpretation) Unit 2 A Place to Stay (English-Chinese Interpretation) Unit 3 The Information Age (English-Chinese Interpretation) Unit 4 Bilateral Relations (English-Chinese Interpretation) Unit 5 Traditional Holidays (Chinese-English Interpretation) Unit 6 An Ambitious Conglomerate (Chinese-English Interpretation) Unit 7 Acquiring a Second Culture (Chinese-English Interpretation) Unit 8 On Culture Clashes (Chinese-English Interpretation) CHAPTER 4 Interpreting Business Speeches Unit 1 Risk Management (English-Chinese Interpretation) Unit 2 Currency Policies (English-Chinese Interpretation) Unit 3 Foreign Trade Reform (Chinese-English Interpretation) Unit 4 The Growing Financial Industry (Chinese-English Interpretation) Part Four Written Translation CHAPTER 1 English-Chinese Translation Unit 1 A Sales Report from LOUIS VUITTON Unit 2 Cooperation between Visa International and People's Bank of China" CHAPTER 2 Chinese-English Translation Unit 1 China International Consumer Goods Fair Unit 2 Introduction of"Bird Part Five Business Audio Typing CHAPTER 1 Business Audio Typing Unit 1 Memos and Notices Unit 2 Business Letters Unit 3 Minutes Unit 4 Business Reports |
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