| 词条 | 新世纪理工科英语教程：工商管理 |
| 释义 | 图书信息出版社: 上海外语教育出版社; 第1版 (2004年8月1日) 丛书名: 大学英语应用提高阶段专业英语系列教材 平装: 377页 正文语种: 简体中文, 英语 开本: 16 ISBN: 7810808591 条形码: 9787810808590 尺寸: 23 x 18 x 1.4 cm 重量: 499 g 作者简介编者：刘晓玲 丛书主编：程月芳 合著者：(英国)Geoff Thompson 内容简介《新世纪理工科英语教程:工商管理(学生用书)》内容为：《大学英语教学大纲》（修订本）规定大学英语教学分为基础阶段（一至二年级）和应用提高阶段（三至四年级）。应用提高阶段的教学包括专业英语（subject-Based English，简称SBE）和高级英语（Advanced English，简称AE）两部分。大纲明确指出：“大学英语教学的目的是培养学生具有较强的阅读能力和一定的听、说、写、译能力，使他们能用英语交流信息……以适应社会发展和经济建设的需要。”新世纪对人才在外语方面提出了更高的要求。抓好大学英语应用提高阶段的教学已势在必行。编写本教材的目的是帮助理工科学生在应用提高阶段进一步发展、巩固和提高基础阶段已掌握的读、听、写、说、译五种技能，并使部分有一定口语基础的学生在听说能力方面也能有较大的提高，以适应21世纪对高级人才的需求。 本教材主要适用于已完成基础阶段学习的高等学校理工科本科生，为应用提高阶段的必修课和选修课教材，也可用做研究生教学或工程技术人员的外语培训教材。 全套教材由专业教师和英语教师合作编写而成。它以英国语言学家H.G．Widdowson的交际法理论为依据，着重解决语言运用能力的培养问题，使学生将基础阶段已掌握的英语语言知识和技能在自己的专业领域中进一步实践和应用，从而达到能以英语为工具获取和交流信息的教学目的。 目录UNIT ONE Reading and Comprehension 1 The Management Pyramid Reading and Practice 5 Management Functions and Process Reading and Translation 12 The Roles and Skills of Management UNIT TWO Reading and Comprehension 15 Job Analysis Reading and Practice 19 Recruitment Reading and Translation 26 Selection UNIT THREE Reading and Comprehension 30 Performance Appraisal Reading and Practice 34 Training Reading and Translation 41 Compensation UNIT FOUR Reading and Comprehension 45 Historical Background of Organizational Behavior Reading and Practice 49 Strategic Behavior: The Driving Force for Strategic Management Reading and Translation 60 Diversity as a Business Strategy UNIT FIVE Reading and Comprehension 63 Management Philosophies and Organization Structures Reading and Practice 67 New Technology and Organization Design Reading and Translation 75 Organization Design UNIT SIX Reading and Comprehension 80 Analyzing Individual Difference and Retaining Your Best People Reading and Practice 85 Individual Differences Reading and Translation 92 Today's Debates about Individual Differences UNIT SEVEN Reading and Comprehension 96 How Do Effective General Managers Approach Their Jobs Reading and Practice 100 Situational Leadership Reading and Translation 107 Leadership UNIT EIGHT Reading and Comprehension 112 Public Relations Comes of Age Reading and Practice 115 Integrated Marketing Communications Reading and Translation 122 Public Relations and the Net UNIT NINE Reading and Comprehension 126 The Meaning of Social Responsibility Reading and Practice 130 Managerial Ethics Reading and Translation 138 The Organization's Role in Ethical Behavior UNIT TEN Reading and Comprehension 144 Management Information Systems Reading and Practice 148 Historical Perspective on Management Information Systems Reading and Translation 155 Data Life Circle UNIT ELEVEN Reading and Comprehension 158 Importance of Controlling and Its Contributions to the Organization Reading and Practice 162 Characteristics of Effective Controls Reading and Translation 169 Types of Control UNIT TWELVE Reading and Comprehension 172 Tastes and Preferences: One Determinant of Demand Reading and Practice 175 The Law of Demand Reading and Translation 181 The Effect of Advertising on Demand UNiT THIRTEEN Reading and Comprehension 184 Marketing Management Reading and Practice 188 The Marketing Manager Reading and Translation 196 Managing the Marketing Mix UNIT FOURTEEN Reading and Comprehension 200 International Marketing Reading and Practice 204 Multinational Corporation Reading and Translation 211 International Marketing Planning and Strategy UNIT FIFTEEN Reading and Comprehension 215 Financial Management Reading and Practice 220 Managing Stocks Reading and Translation 227 The Cost of Capital UNIT SIXTEEN Reading and Comprehension 232 Asset Management Ratios Reading and Practice 236 Financial Analysis Reading and Translation 241 Financial Analysis in the Small Firm UNIT SEVENTEEN Reading and Comprehension 245 The Capital Budgeting Process Reading and Practice 249 International Capital Budgeting Reading and Translation 257 Informal Methods of Risk Analysis in Capital Budgeting UNIT EIGHTEEN Reading and Comprehension 261 Characteristics of High-Technology Industries Reading and Practice 266 Marketing Skills Are Crucial for High-Tech Companies Reading and Translation 273 Other Aspects of Strategic Management in High-Tech Companies UNIT NINETEEN Reading and Comprehension 277 Strategic Planning Reading and Practice 282 Types of Objectives Reading and Translation 290 Characteristics of Soundly Conceived Objectives UNIT TWENTY Reading and Comprehension 294 The Nature of Decision Making Reading and Practice 298 The Process of Decision Making Reading and Translation 305 Individual Decision Making PRACTICAL WRITING 1 Application Letter 309 2 Business Letter 312 3 Invitation Card 315 4 E-mail 317 5 Notice 319 6 Resume 321 7 Postcard 324 8 Business Card 325 9 Memorandum 327 10 Advertisement 329 11 Contract 331 12 Business Report 334 13 Proposal Report 337 14 Feasibility Report 339 15 Title and Key Words 341 16 Abstract 343 17 Bibliography 346 18 Degree Paper(Ⅰ) 348 19 Degree Paper(Ⅱ) 350 20 Degree Paper(Ⅲ) 353 GLOSSARY |
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