词条 | 商务英语步步赢:实战谈判赢天下 |
释义 | 基本信息商务英语步步赢:实战谈判赢天下 作 者: 盛丹丹 主编 出 版 社: 国防工业出版社 出版时间: 2010-1-1 开 本: 大32开 I S B N : 9787118065787 定价:¥26.00 内容简介本书是套书中在“点”、“线”积累基础上的“面”的飞跃。每一单元开端设计几个温故知新的句子,用于热身和巩固学习。然后是两个难易有梯度的情景实战对话,对话的选择是有针对性的,在体现这一单元主题下的不同情况的应对和处理方式。在学习语言的同时,还可掌握谈判技巧、公关方式和国际礼仪。全书分为11章139个单元,包含商务交际、价格与付款方式、包装与物流、贸易方式、商贸进出口、商务会议、公司运作、市场营销、客户关系管理、与银行打交道、商务旅行,可谓真正的商务话题大全。 图书目录Chapter 1 Business Communications 商务交际 Unit 1 Answering the Telephone接听电话 Unit 2 DiMing a Wrong Number打错电话 Unit 3 Calling a Switchboard电话转接 Unit 4 Arranging an Appointment安排约会 Unit 5 Putting Off an Appointment推迟约会 Unit 6 Canceling an Appointment取消约会 Unit 7 Visiting Clients拜访客户 Unit 8 Reception商务接待 Unit 9 Introduction of the Company公司介绍 Unit 10 Visiting Factories参观工厂 Unit 1 1 Business Meals商务会餐 Unit 12 Arranging Activities安排活动 Unit 13 Seeing Off Customers送别客户 Chapter 2 Price and Terms of Payment 价格与付款方式 Unit 1 Inquiry询盘 Unit 2 Offer报盘 Unit 3 Counter-Offer还盘 Unit 4 CIF成本、保险加运费价 Unit 5 DDP完税后交货价 Unit 6 EXW工厂交货价 Unit 7 FOB船上交货价 Unit 8 Remittance汇付 Unit 9 Collection托收 Unit 10 Letter of Credit信用证 Unit 11 Letter of Guarantee保函 Chapter 3 Packing and Logistics 包装与物流 Unit 1 Mode of Packing包装方式 Unit 2 Ways of Shipment装运方式 Unit 3 Date of Shipment装运期限 Unit 4 Chartering a Vessel租船订舱 Unit 5 Port of Departure起运港 Unit 6 Port of Destination目的港 Unit 7 Transshipment Port中转港 Unit 8 Clearance of Goods报关 Unit 9 Customs Clearance结关 Unit 10 Export Drawback出口退税 Unit 11 Exemption from Duty进口免税 Chapter 4 Forms of Trade 贸易方式 Unit 1 Technology Transfer技术转让 Unit 2 Bidding招标 Unit 3 Tender投标 Unit 4 Joint Venture合资企业 Unit 5 Compensation Trade补偿贸易 Unit 6 Barter Trade易货贸易 Unit 7 Consignment Trade寄售贸易 Unit 8 Processing Business加工业务 Unit 9 Assembling Business装配业务 Unit 10 Financing融资 Unit 1l Agent有关代理 Unit 12 Commission佣金问题 Chapter 5 Import and Export商贸进出口 Unit 1 Credit Inquiry资信调查 Unit 2 Establishing Trade Relations建立贸易关系 Unit 3 Quantity of the Order订货数量 Unit 4 Quality of Goods货物质量 Unit 5 Ordering Goods下订单 Unit 6 Out of stock缺货 Unit 7 Insurance Rate保险费率 Unit 8 Commodity Inspection商品检验 Unit 9 Signing a Contract签订合同 Unit 10 Revision of a Contract修改合同 Chapter 6 Business Conferences 商务会议 Unit 1 Preparing for a Meeting会议筹备 Unit 2 Agenda会议议程 Unit 3 Beginning the Meeting会议开始 Unit 4 Discussing During the Meeting会议讨论 Unit 5 Summarization and Adjournment总结闭会 Chapter 7 Company Operation 公司运作 Unit 1 Competition竞争 Unit 2 Partnership合作关系 Unit 3 Product Launch新产品发布会 Unit 4 Press Conference记者招待会 Unit 5 Registering a Trademark商标注册 Unit 6 Patent专利 Unit 7 Financial Affairs公司财务 Unit 8 Company Website公司网站 Unit 9 Mergers公司合并 Unit 10 Branch Offices分支机构 Chapter 8 Marketing &Sales 市场营销 Unit 1 Market Research市场调研 Unit 2 Target Audience目标消费者 Unit 3 Promotion by Salesperson登门推销 Unit 4 Advertising Campaign广告运作 Unit 5 Choosing Media选择媒体 Unit 6 Details of all Advertisement广告细节 Unit 7 Promotional Events促销活动 Unit 8 Preparing for a Trade Show准备展会 Unit 9 Trade Shows展会现场 Unit 10 Product Demonstrations产品展示 Unit 11 E-commerce电子商务 Unit 12 After-Sale Service售后服务 Chapter 9 Customer Relationship Management 客户关系管理 Unit 1 Complaints About Quality质量投诉 Unit 2 Complaints About Short Quantity短重投诉 Unit 3 Dealing with Complaints处理投诉 Unit 4 Wrong Shipment错发货物 Unit 5 Returning the Goods退货 Unit 6 Claims索赔 Unit 7 Arbitration诉诸仲裁 Unit 8 Public Relations公共关系 Unit 9 Company Gifts公司纪念品 Chapter 10 Contacting with Bank 与银行业务 Unit 1 Opening an Account开立账户 Unit 2 Inquiring About Interest Rates询问利率 Unit 3 Depositing and Withdrawing存款取钱 Unit 4 Closing an Account注销账户 Unit 5 Cashing a Check支票兑现 Unit 6 The Rate of Exchange外汇汇率 Unit 7 Exchanging Money货币兑换 Unit 8 Credit Card信用卡 Unit 9 Reporting a Lost Passbook存折挂失 Unit 10 Investing in Stock Market投资股市 Chapter 11 Business Trip 商务旅行 Unit 1 Daily Schedule日程安排 Unit 2 Passport and Visa护照签证 Unit 3 Booking a Plane Ticket订飞机票 Unit 4 Security Check安全检查 Unit 5 On the Plane在飞机上 Unit 6 Transit转机 Unit 7 Passing the Customs过海关 Unit 8 By Ship乘船 Unit 9 By Train乘火车 Unit 10 Asking the way问路 Unit 11 By Bus乘公交车 Unit 12 By Subway乘地铁 Unit 13 Taking a Taxi乘出租车 Unit 14 Reserving a Room订房间 Unit 15 Checking in入住登记 Unit 16 Wake-up Call电话叫醒 Unit 17 Laundry送洗衣物 Unit 18 Maintenance维修服务 Unit 19 Bill Mistake账单错误 Unit 20 Checking out结账退房 Unit 21 Booking a Table餐厅订位 Unit 22 At the Restaurant在餐馆 Unit 23 Sightseeing参观游览 |
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