| 词条 | 环球商务英语 |
| 释义 | 图书信息出版社: 中央广播电视大学出版社; 第1版 (2011年7月1日) 平装: 669页 正文语种: 英语, 简体中文 开本: 16 ISBN: 9787304020576 条形码: 9787304020576 尺寸: 29.5 x 23.1 x 6.1 cm 重量: 2 Kg 内容简介《环球商务英语(套装共2册)》是从英国开放大学（Open University）引进改编的适合以自学为主的商务英语用书，该教材深入浅出地介绍了一些当代商务理念和国际商务惯例，以及英语国家的商务文化。全书共有8个教学模块（ Module），分为1、2两册，并配有9盘录音带。第1册包括：第1模块公司结构与经营（Module l Change and the company）；第2模块客户服务（Module 2 The customer）；第3模块 财务管理（Module 3Finance）；第4模块新产品开发（Module 4 A new product）；第2册包括：第5模块 技术培训与发展（Module 5 Responding to technology）；第6模块招聘与求职（Module 6 Recruiting new staff）；第7模块 广告与市场竞争（Module 7 Advertising and competition）； 第8模块 销售与服务（Module 8 Selling the product）。 目录Module plans Module 1 Change and the company Unit 1 How companies operate Session 1 Dutton Engineering Session 2 The structure of organisations Session 3 Successful products Unit 2 Responding to change Session 4 Peop/e and change Session 5 Describing trends Session 6 The g/oba/ market Unit 3 Ways of working Session 7 Te/ecommuting Session 8 Working with regu/ations Session 9 Working in cyberspace Unit 4 Pronunciation and review Session 10 Pronunaation Session 11 Review Session I2 Communicative activities Answers Module 2 The customer Unit 1 Customer service Session I Planning improvements to customer service Session 2 Formu/ating customer service po/icy Session 3 Briefing staff about customer po/icy Unit 2 Customer feedback Sess/on 4 Finding out what customers think - I Face-to-face interviews Session 5 Finding out what customers think - 2 On the te/ephone Session 6 Finding out what customers think - 3 Written questionnaires Unit 3 Total Quality Management Session 7 What /s Tota/ Qua/ity Managementl Session 8 Who /s invo/ved in Total Qua/ity Managementl Session 9 How /s Tota/ Quality Management managedl Unit 4 Pronunciation and review Session 10 Pronunciation Session 71 Review Session 72 Communicative activities Answers Module 3 Finance Unit 1 Financial awareness Session 7 Finance - the bas/cs Session 2 Cash-f/ow problems Session 3 The profit and /oss account Unit 2 Finance in practice Session 4 Stagecoach - the background Session 5 Business success and failure at Stagecoach Session 6 Giving a financia/ presentation Unit 3 Setting up in business Session 7 The business p/an: what you need for success Session 8 P/anning and risk assessment Session 9 Fai/ure, cash-flow prob/ems and starting again Unit 4 Pronunciation and review Session /O Pronunciation Session 77 Review Session 12 Communicative activities Answers Module 4 A new product Unit 1 What do people want? Session 7 Ta/king about products Session 2 Focus groups .Session 3 Market research reports Unit 2 Team spirit Session 4 Teamwork Session 5 Arranging meetings Session 6 A//ocating tasks Unit 3 Promoting your product Session 7 Product promotions Session 8 Another examp/e of product innovation .Session 9 Promoting a product interna//y and externa//y Unit 4 Pronunciation and review Session IO Pronunciation Session 17 Review Session /2 Communicative activities Answers Transcript Self-Assessment Glossary Acknowledfjements Module plans Module 5 Responding to technology Unit 1 Technology and the company Session 7 ICTand training Session 2 Techno/ogy brings change Session 3 Writing reports Unit 2 Making things clear Session 4 Fo//ow/ng instructions Sess/on 5 /CT he/pdesks Session 6 Describing processes Unit 3 The Internet and change Session 7 Business on the /nternet Session 8 Te/ecommuting Session 9 Getting the message Unit 4 Pronunciation and review Session 10 Pronunciation Session 7 7 Review Session 12 Communicative activrties Answers Module 6 Recruiting new staff Unit 1 Deciding to recruit Sess/on 1 The vacancy Session 2 Person specifications Session 3 Recruitment methods Unit 2 Applying for posts Sess/on 4 C Vs Session 5 Covering /etters Session 6 Se/ecting app/icants Unit 3 Selection and induction Sess/on 7 /nterviews Session 8 References Session 9 Induction programmes Unit 4 Pronunciation and review Session IO Pronunciation Session ll Review Session 12 Communicative activities Answers Module 7 Advertising and competition Unit I Researching the competition Session / P/anning research Session 2 A competitor ana/ysis chart Session 3 Comparing data Unit 2 Research, planning and advertising Session 4 Market research Sess/on 5 Advertising Session 6 A SMART action p/an Unit 3 The importance of the brand Session 7 Using the SWOTana/ysis Sess/on 8 , Brand image Session 9 Re-positioning a brand Unit 4 Pronunciation and review Sess/on /O Pronunciation Session 7 / Review Sess/on 12 Communicative activities Answers Module 8 Selling the product Unitl Selling Sess/on 7 What /s sellingl hSess/on 2 Presenting the product Session 3 Sales negotiations Unit 2 Caring for customers Session 4 Comp/aints - a positive approach Session 5 Customer care in practice Session 6 Fo//ow up and after sa/es Unit 3 The wider world Session 7 G/obalisation and /ts impact on the business wor/d Session 8 Management and business sty/es in different countries Sess/on 9 Personal experiences of doing business abroad Unit 4 Pronunciation and review Sess/on 10 Pronunciation Sess/on 7/ Review Sess/on 12 Communicative activities Answers Transcript Self-Assessment Glossary Acknowledgements |
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