| 词条 | 公司管理写作策略 |
| 释义 | 图书信息出版社: 北京大学出版社; 第1版 (2008年9月1日) 外文书名: Strategies for Managerial Writing 丛书名: 英语写作原版影印系列丛书 平装: 336页 正文语种: 英语 开本: 16 ISBN: 9787301142660 条形码: 9787301142660 尺寸: 22.6 x 18.2 x 1.6 cm 重量: 481 g 作者简介作者：(美国)盖尔 (Steven H.Gale) 内容简介《公司管理写作策略》是专门为公司经理和商务从业人员编写的一本商务写作教科书，2006年出版后在美国十分畅销，具有以下三个特色：第一，《公司管理写作策略》专门系统介绍公司所常用的各种写作技巧，特别是针对公司和商界的管理层而编写，每章开篇都列出本章重点内容纲目，同时列举丰富的实例，图文并茂，并将本章的要点用表格形式突出，各章结尾都有小结，并配有大量针对性很强的练习。第二，《公司管理写作策略》与以往的商务写作具有很大的区别，包含了计算机与网络商务写作的内容，这是一般写作教材所不涉及的，作者强调，在信息技术高度发达的全球化时代，写作模式已从传统方式转向电子方式，写作策略、技巧、要求和格式都发生了巨大的改变，国际商务从业人员一定要掌握电脑写作的本领。第三，作者都是大学教授，具有良好的学术功底和研究能力，《公司管理写作策略》文字通顺易懂，图文并茂，每章都归纳提炼出各种商务写作要领，以易于记忆的一览表方式呈现给读者，这些指导性原则是作者大公司多年实际管理工作经验的亲身体验，是理论与商务实践紧密结合的结晶。 目录Introduction 1 Strategies .for Effective,Managerial Writing The Role of Strategy in Successful Managerial Writing Writing in Context Reasoning and Argument Strategic Issues Understanding the Workplace Microcuhure, Organizational Culture, and Macrocuhure Corporate Goals Formal and Informal Processes Professional Conduct and Personal Success Personal Goals Self-Image and Corporate Image Communication Ethics Culture and Ethics 2 Organizing Your Writing Strategy Defining the Controlling Idea Outlining : Giving Your Ideas Order Structural or Ordering Strategies Practical Style in Outlining Analytic Tools and Basic Writing Guidelines Analysis-Tools for Building Ideas Procedures for Organizing Analysis Evidence, Logic, and Reason Using Evidence to Support Logic and Reasoning Analysis and Logic Critical Thinking, Lateral Thinking Part One Classic and 3 Oomposin8 Memos andLetters The Memorandum Strategy: Finding the Appropriate Tone Process : Formatting the Memo Products : Types of Memos The Business Letter Strategy : Finding the Appropriate Tone Identify the Audience Process : Formatting the Letter Products : Types of Letters 4 Preparing the Analytic Report Analytic Reports: Types and Uses Problem-Focused Analytic Report Organizational Analytic Report Strategies for Analytic Reports Strategies for Analysis Internal Versus External Analytic Reports Organizing the Analytic Report Identifying the Criteria for Analysis Establishing Report Protocols Collecting and Organizing Data Tools for Analysis 5 Assessment and Recommendation Reports Strategies for Persuasive Report Writing Communicator Strategies for Persuasive Writing Audience Strategies for Persuasive Writing Message Strategies for Persuasive Writing The Recommendation Report The Solicited Recommendation Report The Unsolicited Recommendation Report The Evaluation Report Organizing an Evaluation Report Feasibility Reports Establishing the Report's Criteria and Scope …… 6 Formatting the Proposal Part Two Essential Tools for Managerial Writing 7 Optimizng the Electronically Integrated Workplace 8 Using Graphic Images Feeectively |
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