| 词条 | 高职高专商务英语类专业规划教材·商务英语 |
| 释义 | 图书信息出版社: 武汉理工大学出版社; 第1版 (2009年8月1日) 平装: 196页 正文语种: 英语 开本: 16 ISBN: 9787562929574, 7562929572 条形码: 9787562929574 尺寸: 25.8 x 18.2 x 1 cm 重量: 381 g 内容简介《高职高专商务英语类专业规划教材?商务英语》围绕一整套商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。《高职高专商务英语类专业规划教材?商务英语》共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。 目录Unit 1 Meeting a Trade Delegation Part I Listen and Talk Part II Reading Effective Strategies for International Negotiators (I) Part HI Case Study Status Inquiries Part 1V Additional Reading Effective Strategies for International Negotiators (II) Part V Culture Salon Rules of Interaction Unit 2 Business Dinner Part I Listen and Talk Part II Reading Chinese Cuisine Part Ill Case Study Invitation Cards & Letters Part IV Additional Reading Eating in the USA Part V Culture Salon Table Manners Unit 3 Factory Tours and Sightseeing Part I Listen and Talk Part II Reading Travel Broadens Executive Minds Part III Case Study Short Company Profiles Part IV Additional Reading Welcome to Beijing Part V Culture Salon Travel Agency Unit 4 Establishing Business Relations Part I Listen and Talk Part II Reading How to Establish Business Relations Part III Case Study Letters of Establishing Business Relations Part IV Additional Reading EU-China Relations Part V Culture Salon How to Establish and Keep Business Relationships with the Arabs Unit 5 Enquiries and Offers Part I Listen and Talk Part II Reading Cross-cultural Negotiating Part HI Case Study Letters of Enquiries and Offers Part 1V Additional Reading Asking Questions Part V Culture Salon Conceding and Bargaining Unit 6 Counter Offer Part I Listen and Talk Part II Reading On Price Part Ill Case Study Letters of Counter-offer Part IV Additional Reading Business Customs o{ the United States Part V Culture Salon Counter Offer Unit 7 Terms of Payment Part I Listen and Talk Part II Reading Terms of Payment Part HI Case Study Letters of Credit Part IV Additional Reading Bill of Exchange or Draft Part V Culture Salon Business on the Internet Unit 8 Business Contracts Part I Listen and Talk Part II Reading The Business Contract Part III Case Study Writing a Business Contract Part IV Additional Reading The Export Sales Contract Part V Culture Salon How to Express Your Thanks Unit 9 Delivery of Goods Part I Listen and Talk Part II Reading Shipment Part HI Case Study Shipping Advice Part IV Additional Reading Bill of Lading Part V Culture Salon History-Containerization Unit 10 Complaints and Claims Part I Listen and Talk Part II Reading Complaints and Claims (I) Part III Case Study Letters of Making Complaints and Settlement of Claims Part IV Additional Reading Complaints and Claims (II) Part V Culture Salon What do Business Ethics Bring to Unit 11 Commodities Fair Part I Listen and Talk Part II Reading China Yangling Agricultural Hi-tech Fair Part III Case Study Meeting Address Part IV Additional Reading Exhibition and Its Classification Part V Culture Salon Background of China Import and Export Commodities Fair Unit 12 Meeting Part I Listen and Talk Part II Reading Conducting Effective Meetings Part I]I Case Study Minutes Part IV Additional Reading The United Nations Conference on Trade and Development Part V Culture Salon What Should a Secretary Do for People at the Meeting? Unit 13 Telephone Calls Part I Listen and Talk Part II Reading Ten Things Never in Your Business Calls Part HI Case Study A Telephone Message Part IV Additional Reading Effective Telephone Call Part V Culture Salon Preparing for a Telephone Call Unit 14 Jobs and Careers Part I Listen and Talk Part II Reading When Losing a Job Means Losing Your Identity Part II1 Case Study Job Application Part IV Additional Reading Career Planning Part V Culture Salon Presenting Yourself Successfully References |
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