| 词条 | 当代商务英语：综合教程3 |
| 释义 | 图书信息出版社: 华东师范大学出版社; 第1版 (2008年9月1日) 外文书名: Contemporaty Business English an Integrated Course 平装: 229页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787561761717 条形码: 9787561761717 尺寸: 25.6 x 18.6 x 1.8 cm 重量: 454 g 内容简介《当代商务英语:综合教程3(学生用书)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。 目录Acknowledgement Bookmap Unit 1 Text A Spotlight on Copenhagen Language in Use Text B Lenovo Steps Out Onto Global Stage Unit 2 Text A A Coke and a Smile Language in Use Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales Unit 3 Text A The Rich Man and the Poor Man Language in Use Text B Look up! Big Bucks in Billboards Unit 4 Text A The Power of a Blue Box Language in Use Text B China's Commercial Ties with EU Unit 5 Text A The Value of Time Language in Use Text B How Could Huawei Realize Its Great Leap Forward? Unit 6 Text A Delight Language in Use Text B How to Organize Your Business Unit 7 Text A Only Children, Finding the Middle Ground Between Lonely and Lionized Language in Use Text B Planning a Positive Cash Flow Unit 8 Text A British Pub Culture Language in Use Text B Competitive Strategy and Change Management Unit 9 Text A Home Language in Use Text B Three-point Turn Hyundai in America Unit 10 Text A My Bank Account Language in Use Text B Lessons from the Enron Scandal Unit 11 Text A Leave Your Hat On, but Lose the Jeans Language in Use Text B The lnternet Changes Rules of Game Unit 12 Text A One Man Talking Language in Use Text B Franchising Pros and Cons: Is Franchising Right for You? Text A Heard on the Street Language in Use Unit 13 Text A Heard on the Street Language in Use Text B Creating a High Performance Culture - Breathe in and ou Unit 14 Text A I Know Why the Caged Bird Sing Language in Use Text B The Culture of Collaboration: Building Bridges for Success Unit 15 Text A Flowers in the Sky Language in Use Text B The Truth Behind the Tagline of KFC Unit 16 Text A Black Horse Language in Use Text B What is "Lean" about Product Development? Appendix |
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