图书信息

内容简介

目录

图书信息

出版社: 经济科学出版社; 第1版 (2011年8月1日)

外文书名: Basics of Modern Business—A Supplementary Reading for BE Examinees

平装: 226页

正文语种: 英语

开本: 16

ISBN: 9787514107517

条形码: 9787514107517

尺寸: 23.8 x 16.8 x 1.6 cm

重量: 358 g

内容简介

《当代商务基础知识:商务英语考试必读(英文版)》有以下特点：以通俗易懂的英语系统介绍当代商务基础知识；所涉及的商务基础知识面广，基本上覆盖当代的商务活动和概念，包括最新的商务概念，如“物联网”、“生态足迹”、“碳贸易”、“团购网”等；汇总了在《当代商务基础知识:商务英语考试必读(英文版)》中出现的1466个常用商务关键词汇(Glossary)和97个常用缩略语(Abbreviations)，并附有相应的中文，便于读者掌握商务英语关键词汇。这些关键词汇和缩略语都是名词，基本上折射出当代商务概念和基本知识。

目录

Chapter One Business Entity

1.1 Company and Company Registration

1.2 Company Names and Ownership

1.3 Other Special Forms of Companies

1.4 Industry Classifications

1.5 Business Permits

1.6 Corporate Structure

1.7 Corporate Titles

1.8 Corporate Departments

1.9 Company Expansion: Mergers and Acquisitions

1.10 Vision Statement and Mission Statement

Chapter Two Human Resources

2.1 Human Resource Management

2.2 Recruitment

2.3 Employment

2.4 Employment Contract

2.5 Jobs and Working Hours

2.6 Breaks and Leaves

2.7 Company Benefits

2.8 Performance Evaluation and Unemployment

2.9 Teamwork and Teambuilding

Chapter Three Business Management

3.1 Management in General

3.2 Public Relations Management

3.3 Logistics Management

3.4 Industrial Management and Technology Management

3.5 Project Management

3.6 Other Fields of Management

3.7 Company and Government Relations

Chapter Four Economy and Economics

4.1 Economy in General

4.2 Economics in General

4.3 Demand and Supply

4.4 Fundamental Concepts and Terms of Economics

4.5 Trade Balance

4.6 International Financial and Economical Organizations

4.7 Sustainability

Chapter Five Finance and Accounting

5.1 Money

5.2 Money and Banks

5.3 Bank Account and Payment through a Bank

5.4 Corporate Finance and Accounting Management

5.5 Elements of Accounting

5.6 Balance Sheet and Income Statement

5.7 Getting Paid

5.8 Stock and Stock Exchange

5.9 Insurance

Chapter Six Market and Marketing

6.1 Market in General

6.2 Marketing in General

6.3 Marketing Management

6.4 Commercial Advertising

6.5 Brand Management

6.6 Distribution and Sales Incentives

Chapter Seven International Trade

7.1 International Trade in General

7.2 Free Trade and Trade Bloc

7.3 Regulations and Restrictions

7.4 International Trade Documentation

7.5 INCOTERMS

7.6 Export Shipment

Chapter Eight Production and International Standards

8.1 Production and Productivity

8.2 Product Manufacturing

8.3 Quality Control

8.4 Industrial Standards: ISO

8.5 Other International Standards

8.6 Packing and Symbols

8.7 Radio-frequency Identification Technology Application

8.8 Carbon Emissions and Ecological Issues

Chapter Nine Business Communication

9.1 Business Communication in General

9.2 Cross-cultural Communication in Business

9.3 Business E-mail Communication

9.4 Business Negotiation

9.5 Other Types of Business Communications

Glossary

Abbreviations

Answers to Reading Comprehension Exercises